MarketingProfs This Week: 23 April 2016 Issue: MarketingProfs This Week

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: Anatomy of a Rebrand (Part 3 of 3): Six Tips for Successfully Launching Your New Brand
2.	#SocialSkim: Facebook Tests Massive News Feed Revamp, Plus 13 More Stories This Week
3.	Podcast: Move Past Keywords to Audience Strategy With Conversational Research: Jason Falls
4.	PRO Take 10: How to Leverage Your Online Community
5.	My View: Five B2C Approaches That B2B Marketers Should Steal
6.	Survey Says: What Consumers Want From Brand Emails
7.	Infographic: The Anatomy of a Successful LinkedIn Profile

For the month of April only our MarketingProfs PRO memberships are on sale for just $19/month! Get full member benefits at a convenient, low-cost rate--it's a no-brainer!

How-To

Anatomy of a Rebrand (Part 3 of 3): Six Tips for Successfully Launching Your New Brand

By Joe Staples

Now that you've done all the work of creating your new brand, it's time to unveil it for the world to see. These six best-practices are essential to achieving a successful launch, both internally and externally. Read More

Podcast

Move Past Keywords to Audience Strategy With Conversational Research: Jason Falls on Marketing Smarts

By Kerry O'Shea Gorgone

Elasticity's digital strategy SVP on how (and why) to go beyond social media monitoring and keywords to build an audience strategy via conversational research. Read More

FOR PRO Members

Take 10: How to Leverage Your Online Community

In just 10 minutes, we'll share six practical tips that will help you tap into your online community to grow your business and benefit your customers. From setting goals to becoming a good listener, you'll leave with actionable steps to build a stronger online community. Read More

This month only, go PRO for just $19/month and gain access to on-demand seminars with speakers like Mitch Joel, Nancy Duarte, and Brian Massey!

Survey Says

What Consumers Want From Brand Emails

By Ayaz Nanji

Most consumers sign up for marketing emails from brands to receive discounts and promotions, according to recent research from Adestra. Read More

Quick Take

#SocialSkim: Facebook Tests Massive News Feed Revamp, Plus 13 More Stories This Week

By Christian Neri

Facebook tests a redesigned News Feed and explores how to monetize live video, while YouTube one-ups it by introducing live 360-degree video. Also: Twitter's tools that make targeting specific audiences a cinch, and the app Pinterest is betting on for global expansion. Read More

My View

Five B2C Approaches That B2B Marketers Should Steal

By Bruce Swann

B2B marketers have become so sophisticated that they have begun to embrace the techniques of B2Cs. Take a look at five B2C techniques that B2Bs (and you) should borrow. Read More

event calendar

Apr 26	FREE Seminar—SEO + Content = The Perfect Recipe for Inbound Success
Apr 28	PRO Seminar—From Storytelling to Story-Selling: How to Tell Customer-Centric Stories
May 3	FREE Seminar—Unlocking the Value of Marketing Automation
May 3	FREE Seminar—5 Leading Practices in Marketing Training Programs
May 5	PRO Seminar—Create Meaningful Experiences for Your Brand
May 13	Virtual Conference—MarTech & Innovation \| 3 online sessions *FREE!*
Oct 18-21	B2B Marketing Forum—Register by June 15 and save up to $500

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Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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