📋 Table of Contents

Saturday, April 22, 2023

📋 Table of Contents

1. How Much Harder Has Email Marketing Become?

2. How B2B Marketers Can Know If They've Chosen The Right Career

3. What We've Got Here, Marketers, Is a Failure to Communicate (Marketing's Value)

4. Five Tips to Improve SEO Using Stock Images and Videos

5. How Generative AI Is Changing Marketing

6. The Biggest Challenges Salespeople Are Facing

7. Shakeup B2B: Watch Now! Shakeup B2B

Scroll down for more, including industry news, community goings-on, and other useful resources.

article

How Much Harder Has Email Marketing Become?

From privacy features to dark mode options, email marketing has become much more complex over the past decade. Marketers need to be open to continual change. »

podcast

How B2B Marketers Can Know If They've Chosen The Right Career

Christoph Trappe and host George B. Thomas talk all about marketing careers, from how you know you're in the right place to how marketers can be agents of change in their organization. Read more and listen in. »

article

What We've Got Here, Marketers, Is a Failure to Communicate (Marketing's Value)

Forget bragging about Marketing-qualified leads or social media likes. To keep our jobs, marketers have to learn to communicate Marketing's value in terms that matter to senior management. »

article

Five Tips to Improve SEO Using Stock Images and Videos

Using imagery and video should be a high priority for a well-rounded SEO strategy. This article has five tips for using images and video to improve search results. »

infographic

How Generative AI Is Changing Marketing

This infographic looks at how generative AI works and how it's currently being used by marketers. It also explores how generative AI tools could open up new opportunities for marketers in the near future. Check out the infographic. »

research

The Biggest Challenges Salespeople Are Facing

Salespeople say the biggest challenges they are facing in the sales process are budget constraints, economic factors, and connecting with potential customers, according to recent research. Check out the study findings. »

Shakeup B2B: Watch Now!

Shakeup B2B

At last week's Shakeup B2B digital conference, over 750 attendees learned about using AI for creative generation, improved LinkedIn marketing, stronger email personalization, and more. Now you can stream all 12 inspirational sessions, including Charlene Li's closing keynote, "Leading in the Permacrisis." But don't wait too long—the exclusive recordings will only be online through June!

Stream Shakeup B2B

Afoot in the Neighborhood

MarketingProfs community goings-on

Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.

You're probably familiar with the legendary Marketing Smarts Podcast. But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Monday on YouTube and LinkedIn!

How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!

Did You Miss Us?

Recent MarketingProfs content

The Biggest Challenges Salespeople Are Facing »

How Generative AI Is Changing Marketing [Infographic] »

What We've Got Here, Marketers, Is a Failure to Communicate (Marketing's Value) »

24 Do's and Don'ts of Social Media [Infographic] »

Data Privacy Dates to Watch for in 2023—And How to Prepare »

Why B2B Marketers Need to 'Prove It' With a Trust-Building Content Strategy: Melanie Deziel on Marketing Smarts [Podcast] »

News You Can Use

Updates from around the industry

Zuddl Releases a Comprehensive Before-Event Playbook to Help B2B Event Marketers MarTech Series

Imperva and Fortanix Partner to Protect Confidential Customer Data Business Wire

Well Planned Web Partners With PathFactory to Provide Innovative Marketing Solutions That Will Drive Better Content Engagement For B2B Businesses MarTech Series

Inboxbooster Launches With $1M Funding Round Yahoo Finance

Wistia Brings Comprehensive Recording and Editing Capabilities Directly Into Its Video Marketing Platform Yahoo Finance

Axway Acquires AdValvas, Expanding B2B Integration and EDI Capabilities Business Wire

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