MarketingProfs Today: 21 April 2018: MarketingProfs This Week

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: How to Rank at the Top of Google Search Results (Even If You're Not No. 1)
2.	Article: Kiss Your A/B-Testing Goodbye... Sort Of [Sponsored by CallRail]
3.	Podcast: Doing Well, Doing Good, and Doing Right: Nichole Kelly on 'Conscious Marketing'
4.	PRO On-Demand Seminar: Content Strategy for B2B Lead Generation
5.	Survey Says: Eye-Tracking Study: Email-Signature Banner Effectiveness
6.	Infographic: Seven Ways to Increase Email Open and Clickthrough Rates

Just announced: the 2018 super-smart MarketingProfs B2B Marketing Forum Keynotes. Learn why you won't want to miss them.

How-To

How to Rank at the Top of Google Search Results (Even If You're Not No. 1)

By Ann Smarty

Even without grabbing the top spot in search engine results pages, you can be at the top. How? "Featured snippets"! Here are the various featured-snippet types, along with step-by-step instructions on how to claim your spot at the top of SERPs. Read More

Kiss Your A/B-Testing Goodbye... Sort Of

By David Schroeder [Sponsored Content]

A/B-testing has always been an effective way to optimize conversion rate, but new technologies are optimizing your optimization. Read More

Podcast

Doing Well, Doing Good, and Doing Right: Nichole Kelly Explains 'Conscious Marketing' on Marketing Smarts

By Kerry O'Shea Gorgone

Conscious Marketing Institute's Nichole Kelly, author of How to Measure Social Media, discusses why marketers need to embrace transparency and use the data they collect to benefit consumers. Read More

FOR PRO Members

On-Demand Seminar: Content Strategy for B2B Lead Generation

In this Teach Me How seminar, Andy Crestodina will walk you through each step in the process for driving B2B leads with content marketing, from first action to final outcome. You'll learn how to become a dual-threat marketer by combining search & psychology, SEO & conversion optimization, and cheese & mousetraps. Read More

Planning an effective webinar can feel daunting. Join us for free on 5/1 for 10 Tips For Creating Great Webinar Content, & you'll learn how to create content that will result in more qualified leads.

Survey Says

Eye-Tracking Study: Email-Signature Banner Effectiveness

By Ayaz Nanji

What types of email-signature banners draw the most interest? Does it help to include a call to action? Which are more effective: horizontally or vertically aligned units? Read More

At-A-Glance

Seven Ways to Increase Email Open and Clickthrough Rates [Infographic]

By Laura Forer

Don't let your email program get stagnant. Just because it seems to be working doesn't mean you can't improve it. Check out this graphic for tips on seeing your emails with fresh eyes. Read More

event calendar

Apr 24	FREE Seminar—Content Planning Challenges, Trends, and Opportunities
May 1	FREE Seminar—10 Tips for Creating Great Webinar Content
May 11	Virtual Conference—Email Marketing \| More results! Less filler.
May 17	Teach Me How—A PR Primer for Marketers: Five Steps to Bigger Buzz
Nov 13-16	B2B Marketing Forum—Register by June 30 to save up to $400!

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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