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| By Patrick Dorsey |
| Social media success is not just about gaining followers or "Likes." You need to track how many followers buy your products or subscribe to your services. Learn five steps to building a successful social CRM practice.
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| By Daniel Kuperman |
| When developing a content marketing plan, marketers afford much-deserved attention to blogs, e-books, webinars, data sheets, videos, and other channels, but they shouldn't forget these six touch points.
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| By Matthew Grant |
| There is no question that communities are going to play a bigger and bigger role in the way we all do business. The question is, Is your company ready for it? Rachel Happe of the Community Roundtable offers insights.
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| By sharing examples about the Stack Exchange Network and the development of the SARS vaccine, best-selling author Clay Shirky will illustrate the impact that tapping into your customers' cognitive surplus can have on your business.
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| Facebook and Instagram: The Data Behind the Photo Op |
| Facebook recently announced its billion-dollar plan to acquire Instagram, a hugely popular photo sharing network with more than 30 million users. Instagram's Web traffic had already been soaring, reaching 3.8 million visits as of April 7, over 55 times the 68,800 visits recorded six months earlier.
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By Michael Margolis
The more you build your personal brand, the bigger your chances of attracting exactly the kind of work you most desire. To do that, you need a story. Learn four tips for telling your story effectively—and ensuring that it's awesome.
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