 |
| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Saturday, April 20, 2019 |
| Six Naming Trends to Help Your Brand or Product Stand Out in 2019 | ||||
| So far this year, six naming trends have become prominent, or are becoming so. This article explains how each trend can be used and what benefits it can bring you. If you're ever tasked with naming a business or product—and you want it to truly stand out—check out these valuable naming insights. | ||||
|
| Three Actionable SEO Techniques to Improve Your Website Right Now | ||||
| Businesses that rely on organic search for sales and conversions know the importance of SEO, but ranking for keywords is becoming harder and more time-consuming. But there's plenty you can do about that. Complete these three SEO tasks to improve your site's organic search visibility across the Web. | ||||
|
| Transform Your Life Through Small Changes: 'Atomic Habits' Author James Clear on Marketing Smarts [Podcast] | ||||
| Atomic Habits author James Clear offers tips for adopting good habits, dropping bad ones, enhancing your decision-making, and focusing on continuous improvement. Sounds like great information most of us can use! | ||||
|
| Marketing Automation Made Easy: A NEW Course | ||||
| This brand-new course provides tools and handouts to ensure you're developing the right types of campaigns, executed in the right way, so that you can effectively reach your leads no matter their persona or the stage of their buying journey. Learn how. | ||||
|
| The B2B Content Types Marketers Are Most Bullish About [Study] | ||||
| Most B2B marketers expect to ramp up their production of social media, website, and video content in the next 12 months, according to recent research. But there are differences among senior marketers and their junior colleagues. Here's what marketers think about content in the year ahead. | ||||
|
| Better ROI on B2B Webinars: Low-Hanging Fruit You Shouldn't Overlook | ||||
| Webinars are a great tool for any stage of the buyer's journey, but you're probably not going to get the level of attention and engagement you're after if your webinar is a sales presentation in disguise. Take these four basic actions to ensure better ROI for your webinar efforts. | ||||
|
| You're Hired... or Not: How Clients Find Small Business Service Providers [Infographic] | ||||
| As a small business owner or marketer, the last thing you want is an unhappy customer who can take to review sites and social media to undermine your hard work. Do you know what your clients or would-be expect from service providers like you? This infographic will help. | ||||
|
| Upcoming Events | ||||||||||||||||||||||||||||||
|
| So glad you could join us today! —Vahe Habeshian, Director of Publications |
|
|