MarketingProfs This Week: 2 April 2016 Issue: MarketingProfs This Week

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: How to Write and Respond to RFPs: Some Best-Practices
2.	#SocialSkim: Facebook Messenger for In-Store Payments? Plus 13 More Stories This Week
3.	Podcast: Forget Big Data, the Future Is in 'Small Data': Author Martin Lindstrom
4.	PRO Seminar: Content, Conversions, and Lead Generation
5.	Survey Says: How Marketers Generate Content Ideas
6.	My View: Three New Roles That Every Marketer Must Play
7.	Infographic: 10 Ways Automated Email Can Wow Your Customers

Are you missing a whole group of potential customers? Join us on April 5 for How to Optimize Your Website for a Global Audience. Register today.

How-To

How to Write and Respond to RFPs: Some Best-Practices

By Richard Simms

Painful as they may seem, requests for proposals are a B2B fact of life. They help you establish successful partnerships in an age of tight budgets and fierce competition for service contracts. Ensure your company gets the most out of the RFP process. Read More

Podcast

Forget Big Data, the Future Is in 'Small Data': Author Martin Lindstrom on Marketing Smarts

By Kerry O'Shea Gorgone

Branding expert, speaker, and best-selling author Martin Lindstrom discusses his brand of in-depth consumer research and insights from his new book, Small Data: The Tiny Clues That Uncover Huge Trends. Read More

FOR PRO Members

Seminar: Content, Conversions, and Lead Generation

This seminar will analyze the birth of a lead, deconstructing the process, including each funnel stage. You'll learn how content—from high-ranking blog posts to the thank-you page after the thank-you page—affects the conversion funnel, and you'll understand which topics and types of content attract and engage visitors. Read More

Ready to shake things up? Join us on April 12 for 10 Tips for Digital Marketing Success to learn about the latest tactics and technologies to increase revenue. Register today.

Survey Says

How Marketers Generate Content Ideas

By Ayaz Nanji

Most marketers still develop ideas for content based on intuition rather than research or data, according to a recent report from Rundown. Read More

Quick Take

#SocialSkim: Facebook Messenger for In-Store Payments? Plus 13 More Stories in This Week's Roundup

By Christian Neri

This week, big updates and new capabilities: Facebook looks to leap into mobile payments, and Snapchat unveils a feature-rich update. Also: Instagram's video-length limit; YouTube's plans to take on livestreaming; and tips for Facebook video and Pinterest Promoted Pins. Read More

My View

Three New Roles That Every Marketer Must Play

By Kevin Lindsay

Once upon a time, marketers were just marketers. Now, they're being asked to adopt new roles. Here's a look at three of those roles. Read More

event calendar

Apr 5	FREE Seminar—How to Optimize Your Website for a Global Audience
Apr 7	PRO Seminar—How to Use Media Relations to Drive SEO
Apr 8	Virtual Conference—Video Marketing \| 3 online sessions *FREE!*
Apr 12	FREE Seminar—10 Tips for Digital Marketing Success
Apr 14	MarketingProfs University—Marketing Measurement & Analytics
Oct 18-21	B2B Marketing Forum—Register by June 15 and save up to $500

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

Advertise with us: Download our Media Kit
or call (866) 557-9625

Want to contribute an article to MarketingProfs? See our guidelines.

Copyright © 2000-2016 MarketingProfs, LLC All Rights Reserved
Terms under which this service is provided to you.
We protect your privacy. All logos and names are the copyrights of the respective owners.

MarketingProfs, LLC | 1985 Riviera Dr, Ste 103-17 | Mount Pleasant, SC 29464 | (866) 557-9625