MarketingProfs This Week: 18 April 2015 Issue: MarketingProfs This Week

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: Analytics and Metrics: Related but Not the Same (An Explanation and a Checklist)
2.	Podcast: How to Stand Out and Get Your Ideas Heard: Author Dorie Clark
3.	#SocialSkim: LinkedIn's Social App Elevate, Plus 9 More Stories in This Week's Roundup
4.	PRO How-To Guide: The Three Cs of Successful Positioning
5.	Survey Says: What B2B Buyers Value Most on Vendor Websites
6.	Infographic: Quick Tips for Perfecting Your Instagram Strategy
7.	My View: Impersonal Communication Annoys Customers, Use Contextual Personalization Instead

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How-To

Analytics and Metrics: Related but Not the Same (An Explanation and a Checklist)

By Laura Patterson

Though marketers use metrics and analytics to prove and improve marketing's value, the two are not the same. We explain each and offer a checklist to help you determine your team's proficiency level. Read More

Podcast

Stand Out and Get Your Ideas Heard: Author Dorie Clark on Marketing Smarts

By Kerry O'Shea Gorgone

The author of Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It, explains how to use personal branding and thought leadership to enhance your career and get your ideas heard. Read More

FOR PRO Members

How-To Guide: The Three Cs of Successful Positioning

Just as positioning is the foundation of successful marketing, the 3 Cs are the foundation of a positioning strategy that will set you apart from competitors. In this15-page guide you'll learn how to use the 3 Cs in developing your own positioning strategy. Read More

If you can't make one of the Everybody Writes workshops, there's Marketing Writing Bootcamp. Totally virtual, available online, on-demand, whenever (and wherever) you want it! 13 classes that will take your writing from good to great. Register today!

Survey Says

What B2B Buyers Value Most on Vendor Websites

By Ayaz Nanji

B2B buyers say thorough contact information is the content element that best establishes credibility on a vendor website, according to a recent report from KoMarketing. Read More

Quick Take

#SocialSkim: LinkedIn's Social App Elevate, Plus 9 More Stories in This Week's Roundup

By Angela Natividad

Get the latest on a spankin' new LinkedIn app, Elevate, which helps you plan social content. Also: Hillary's hyper-social presidential bid, Twitter's fancy new homepage, and a potential new Vine story format... Skim for your next social idea! Read More

My View

Impersonal Communication Annoys Your Customers, Use Contextual Personalization Instead

By Kathy Stromberg

Consumers find impersonal communications irrelevant and annoying. To spare yourself from those labels, consider using contextual personalization. Read More

event calendar

Apr 21	FREE Seminar—Crash Course in Real-Time Advertising
Apr 23	PRO Seminar—How to Build a Successful Content Marketing Plan
Apr 28	FREE Seminar—Increase Your Productivity by Breaking Five Common Habits
May 7	PRO Seminar—Going All In: How to Avoid the Perils of a Website Redesign
May 8	Virtual Conference—Marketing Technology—3 online sessions—FREE!
Oct 20-23	B2B Marketing Forum 2015—Register now to save up to $500

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Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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