MarketingProfs This Week

Saturday, April 16, 2022

📋 Table of Contents

1. How to Make Sales and Marketing Relationships Last: Four Lessons From Marriage

2. How to Become a Trusted Voice in the Sustainability Conversation: Purna Virji on Marketing Smarts

3. Does Using More Hashtags on Instagram Increase Views?

4. Your B2B Website Power Page: Seven Must-Have Ingredients

5. What Is Marketing Operations?

6. The Importance of B2B Communities: What's in It for Marketers?

7. The Martech Solutions Marketers Can't Live Without

8. #mpb2b Live. In-Person. Boston. This Fall. MarketingProfs B2B Forum

Scroll down for more, including industry news, community goings-on, and other useful resources.

How to Make Sales and Marketing Relationships Last: Four Lessons From Marriage
article
How to Make Sales and Marketing Relationships Last: Four Lessons From Marriage
Although the sales team shouldn't function exactly like your significant other (at least, we hope not), marketing leaders can learn a lot about alignment from how a marriage endures. Check out these four lessons. »
How to Become a Trusted Voice in the Sustainability Conversation: Purna Virji on Marketing Smarts
podcast
How to Become a Trusted Voice in the Sustainability Conversation: Purna Virji on Marketing Smarts
Brand voice has become top-of-mind in marketing as more and more people support businesses that share their values. But how you treat your customers is only part of the battle—employees have to be part of the conversation, too. Read more and listen in. »
Does Using More Hashtags on Instagram Increase Views?
research
Does Using More Hashtags on Instagram Increase Views?
Adding more hashtags to Instagram posts doesn't tend to help boost views, according to recent research. Check out the study findings. »
Your B2B Website Power Page: Seven Must-Have Ingredients
article
Your B2B Website Power Page: Seven Must-Have Ingredients
Eye of newt... scale of dragon... whoops, wrong recipe. You want to know what goes into a power page—the top-ranking internet content that makes Google sing your praises. Check out this article to learn the most important ingredients. »
What Is Marketing Operations?
infographic
What Is Marketing Operations?
This piece looks at four key marketing ops responsibilities: building and maintaining systems, managing cross-functional projects, handling email and CRM systems, and managing and analyzing data. Check out the infographic. »
The Importance of B2B Communities: What's in It for Marketers?
article
The Importance of B2B Communities: What's in It for Marketers?
Taking customer feedback on social media can be brutal. It's like standing on a stage getting hit by flying vegetables. A possible alternative is to build an online community, which comes with added benefits for both your brand and your customers. »
The Martech Solutions Marketers Can't Live Without
research
The Martech Solutions Marketers Can't Live Without
Marketers say their customer data platform and email marketing platform are the top marketing technologies that they can't live without, according to recent research. Check out the study findings. »
#mpb2b Live. In-Person. Boston. This Fall.
MarketingProfs B2B Forum
We're finally getting the B2B family back together in Boston for two full days of learning, networking, and shenanigans. But seats are limited! Tickets on sale now.
Grab your ticket today
Afoot in the Neighborhood
MarketingProfs community goings-on
Hey, PRO members! Did you miss any of last week's stunning B2B Forum sessions? Never fear, because they are now available on-demand for your viewing pleasure. Not yet PRO? You can fix that.
Ever catch yourself wondering how many companies actively train their B2B marketers? Wonder no more. At MarketingProfs, we've taken it upon ourselves to bring you the first official State of B2B Marketing Training report. Its results might surprise you.
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
Did You Miss Us?
Recent MarketingProfs content
Does Using More Hashtags on Instagram Increase Views? »
How to Make Sales and Marketing Relationships Last: Four Lessons From Marriage »
What Is Marketing Operations? [Infographic] »
Why Omnichannel Is the Way Forward for B2B Marketers »
Jump on the Marketing Analytics Train or Be Left Behind »
The User-Generated Content Advertising Ecosystem [Infographic] »
News You Can Use
Updates from around the industry
Identity Resolution Leader Versium Expands Its Global Reach With Datarade Partnership MarTech Series
Jabmo Expands ABM Platform With Sales Enablement and Salesforce Integration Destination CRM
Avionos Launches New Offering That Enables B2B Companies to Acquire and Retain Customers MarTech Series
RollWorks Surpasses 500 HubSpot Integration Installs PR Newswire
Owler Launches Owler Max, the Ultimate Sales Companion Tool to Empower Sales Professionals GlobeNewswire
New Research From OneScreen.ai Says 92% of Marketers to Boost Out-of-home Budget in 2022 as Digital Ad Returns Decline Yahoo Finance
Upcoming Events
APR
21
[Webinar] How to Measure Your Marketing's Value in a Cookieless World
45 minutes | sponsored by ChannelMix
APR
26
[Webinar] The Future-Proofed Career
45 minutes | presented by Ann Handley & Val Witt
APR
28
[Webinar] The Surprising Secret to Digital Marketing Success in 2022: Phone Conversations
60 minutes | sponsored by Invoca
MAY
5
[Webinar] Your Step-by-Step Guide to Calculating Event ROI
60 minutes | sponsored by Banzai
MAY
13
[Friday Forum] Analytics
3 live sessions | sponsored by Vidyard
MAY
17
[Webinar] Top 5 Tips for Driving Lead Gen via Email Marketing
45 minutes | sponsored by Virtual Intelligence Briefing
MarketingProfs

Comments? Contact us.
Advertising/Sponsorship here or telephone 866-557-9625.
Read our Terms of Service here.

MarketingProfs LLC
1985 Riviera Dr, Ste 103-17
Mount Pleasant, SC 29464

Did someone who cares about you forward this to you? Subscribe here to get your own copy.