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| infographic |
| A Look at the B2B Buyer in 2023 |
| B2B buyers in 2023 tend to be younger and more reliant on supplier websites compared with buyers in the past, and they also tend to take longer to decide on purchases, according to this infographic from Insider Intelligence. Check out the infographic. » |
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MarketingProfs Master Class
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| True or false: a year's worth of emails, whitepapers, blogs, and social posts—all unique to your brand and relevant to your audience—would be a dream come true. True, obviously—but it's not a dream. It just requires a good survey! Mantis Research founder Michele Linn makes surveys easy in the Using Research for Content and Thought Leadership Master Class. Available now! |
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Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
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| News You Can Use |
| Updates from around the industry |
| Khoros Integrates Trustpilot Into Khoros Care, Boosting Brand's Customer Engagement Abilities Business Wire |
| Xperiti Launches Vepp, a SaaS Solution Providing Technological Infrastructure for Fully Compliant, Multilayered, Real-Time Quality Verification for B2B Market Research PR Newswire |
| AlphaSense Raises $100M to Fuel Innovation in AI and Market Intelligence PR Newswire |
| Jasper Announces API to Enable Software Platforms to Offer Reliable AI to Their Customers AiThority |
| Video-Editing SaaS Platform VideoVerse Acquires Reely.ai Entrepreneur |
| BrandChamp Acquires Competitor CrewFire to Build Best-In-Class Ambassador Marketing Platform PR Newswire |
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