MarketingProfs Today: 15 April 2017 Issue: MarketingProfs This Week

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In this issue

1.	How-To: Five Effective Neuromarketing Principles That Boost Marketing Efforts
2.	Podcast: Artificial Marketing Smarts: Dale Beaumont Talks AI With MarketingProfs
3.	PRO Take 10: How to Develop an Effective Podcast
4.	Survey Says: Which Digital Marketing Channels Are Small Businesses Investing In?
5.	#SocialSkim: Instagram Stories Surpasses Snapchat, Facebook Launches Free Workplace: 12 Stories
6.	Infographic: The Ins and Outs of Awesome Infographics

Are reviews and approvals taking over your day (and your life)? Join us on April 25 for our free seminar: Stop Wasting 50% of Your Day on Reviews and Approvals.

How-To

Five Effective Neuromarketing Principles That Boost Marketing Efforts

By Laurynas Skupas

Neuroscience can give marketers deep insight into what works and what doesn't in persuading customers to buy a product or service. These five neuromarketing principles will boost your marketing efforts. Read More

Podcast

Artificial Marketing Smarts: Dale Beaumont Talks AI With MarketingProfs

By Kerry O'Shea Gorgone

Dale Beaumont, author, speaker, and founder of BriN (a business adviser powered by artificial intelligence) discusses the impact of AI on business and explains the changing landscape for marketers. Read More

FOR PRO Members

Take 10: How to Develop an Effective Podcast

In just 10 minutes, the creator of one of today's most successful B2B podcasts will break down the process of creating a program that achieves your business objectives and provides your listeners with content they'll be eager to hear. Read More

Join us on May 12 for our free Email Marketing Virtual Conference to step up your email game and get more opens, clicks, and conversions. Register today.

Survey Says

Which Digital Marketing Channels Are Small Businesses Investing In?

By Ayaz Nanji

Most small businesses are putting more marketing budget toward social media and websites this year, according to recent research from Clutch. Read More

Quick Take

#SocialSkim: Instagram Stories Surpasses Snapchat, Facebook Launches Free Workplace: 12 Stories This Week

By Christian Neri

Instagram Stories surpasses Snapchat's user base (in 9 months!); Facebook introduces a free version of its work collaboration tool; Twitter launches a data-light version; LinkedIn changes its revamped desktop design; much more! Read More

At-A-Glance

The Ins and Outs of Awesome Infographics [Infographic]

By Laura Forer

Infographics are liked and shared on social media three times more than other types of content, according to an infographic from IBM. Read on for more about how to make your infographics stand out from the crowd. Read More

event calendar

Apr 20	Teach Me How—Hello, It's Me... The Adele Guide to Doing Email
Apr 25	FREE Seminar—Stop Wasting 50% of Your Day on Reviews and Approvals
May 12	Virtual Conference—Email Marketing \| More Opens. More Clicks. More Conversions.
May 18	Teach Me How—How to Harness UX as Your Secret Marketing Weapon
Jun 1	Online Course—Marketing Writing Bootcamp \| The Fastest Way to Rockin' Writing
Oct 3-6	B2B Marketing Forum—Save $400 when you register by May 31!

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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