MarketingProfs Today: 14 April 2018: MarketingProfs This Week

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: Five Ways to Make Your Marketing Copy a Whole Lot More Engaging
2.	Podcast: Overcoming Digital Isolation to Make Real Connections: SAP Ariba's CMO
3.	PRO On-Demand Seminar: How to Create a Successful Podcast
4.	Survey Says: Google Search Trends: How Results Pages Are Evolving
5.	Infographic: Spring Cleaning for Digital Marketers: Four Things You Should Do Now

You're a busy, passionate marketer. And sometimes—let's face it—this gig is overwhelming. Don't worry. We get it, and we're here to help. PRO training gives you access to the marketing resources you need to be the best marketer you can be, without even breaking a sweat. Upgrade for just $195 with code GETRESULTS today!

How-To

Five Ways to Make Your Marketing Copy a Whole Lot More Engaging

By Nick Usborne

Writing better copy isn't difficult, but it does take a reset of how you think about marketing copy. Follow these five steps to find your brand's authentic voice and connect with customers. Read More

Podcast

Overcoming Digital Isolation to Make Real Connections: SAP Ariba CMO Tifenn Dano Kwan on Marketing Smarts

By Kerry O'Shea Gorgone

Tifenn explains why the most empathetic CMOs are the most effective, how digitization isolates people (and how to combat that isolation), and what diverse outside interests have taught her about marketing. Read More

FOR PRO Members

On-Demand Seminar: The Meat and Potatoes of Podcasting: How to Create a Successful Podcast

In this Teach Me How seminar, you'll learn the key steps to starting a podcast, from setting goals to recording, editing, and promoting your published show. You'll leave with the tools you need to rock the mic—and ensure your podcast succeeds! Read More

Let PRO make your job easier. Use our marketing resources to nail your campaigns, save time, iterate less, and actually leave the office by 5pm for once. Save 30% (regularly $279) with code GETRESULTS!

Survey Says

Google Search Trends: How Results Pages Are Evolving

By Ayaz Nanji

Most Google search engine results pages (SERPs) now include a mix of classic organic results and Universal Search elements, such as informational snippets, images, maps, and videos, according to research from Searchmetrics. Read More

At-A-Glance

Spring Cleaning for Digital Marketers: Four Things You Should Do Now [Infographic]

By Laura Forer

It's easy to get in a rut with your digital marketing program, so use spring cleaning as an excuse to re-evaluate your efforts and make sure you're doing all you can to achieve maximum ROI. Read More

event calendar

Apr 17	FREE Seminar—Prepare to Be the Fearless CMO of 2020
Apr 19	Teach Me How—Content Strategy for B2B Lead Generation
Apr 24	FREE Seminar—Content Planning Challenges, Trends, and Opportunities
May 11	Virtual Conference—Email Marketing \| More results! Less filler.
Nov 13-16	B2B Marketing Forum—Register by June 30 to save up to $400!

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

Advertise with us: Call (866) 557-9625

Want to contribute an article to MarketingProfs? See our guidelines.

Copyright © 2000-2018 MarketingProfs, LLC All Rights Reserved
Terms under which this service is provided to you.
We protect your privacy. All logos and names are the copyrights of the respective owners.

MarketingProfs, LLC | 1985 Riviera Dr, Ste 103-17 | Mount Pleasant, SC 29464 | (866) 557-9625