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| By Karen Talavera |
| No excuse justifies emailing like it's still 1999. Today, email marketing is about achieving optimal delivery, response, and financial benefits from the channel. Learn how to modernize your email marketing for success in 2012.
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| By Christian Gulliksen |
| When you're trying to do more with a smaller budget, the quality of your marketing team becomes even more critical. Learn what it takes to keep the team happy, productive, and delivering its best work.
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| By Matthew Grant |
| In this week's episode of Marketing Smarts, Ian Lurie, CEO of Portent Interactive, and Geoff Livingston, author and marketing strategist, offer unique perspectives on how to rescue marketing from itself.
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| In this PRO seminar, Scott Monty will teach you how to effectively take advantage of Twitter in a way that will yield positive results for your brand.
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| Pinterest Now No. 3 US Social Network, Surpasses LinkedIn |
| Pinterest is now the third most popular social networking site in the US, behind Facebook and Twitter. Web traffic to Pinterest surged 50% from January to February of 2012, enabling the invitation-only site to overtake LinkedIn, Tagged, and Google+ in total monthly visits.
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Five Twitter Tips for B2B Marketers
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| B2B social marketing isn't an easily intuitive process, because social has oft been perceived as consumer-focused. To make your B2B tweets more fruitful, apply these five essential tips.
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By Dave Cutler
Should every business try using every shiny new social media platform that emerges? Before you decide you don't need to use new and popular social networks, consider five key reasons in favor of exploring them.
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