MarketingProfs This Week: 11 April 2015 Issue: MarketingProfs This Week

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: 10 Tips to Ensure Your Emails Resonate in the Inbox
2.	Podcast: Mastering the Content Code: Mark Schaefer on Marketing Smarts
3.	#SocialSkim: Instagram Carousel Ads Debut, Plus More Stories in This Week’s Roundup
4.	PRO MarketingProfs University: Modern Sales and Marketing Alignment
5.	Survey Says: B2B Buying: Millennials vs. Gen X and Baby Boomers
6.	Infographic: Seven Reasons Millennials Don't Care About Your Content
7.	My View: Seven Must-Have Traits of the Perfect Content Marketer [Infographic]

Join us on May 8 for the Marketing Technology Virtual Conference. Three experts will discuss the role of technology in marketing today. You'll learn how to use technology to get at the data you need, turn leads into revenue, and drive conversions with content. Register today.

How-To

10 Tips to Ensure Your Emails Resonate in the Inbox

By Len Shneyder

An email marketer should have one goal in mind: capturing readers' attention so they respond to the email's call to action. Here's how you can help ensure your customers engage with your emails. Read More

Podcast

Mastering the Content Code: Mark Schaefer on Marketing Smarts

By Kerry O'Shea Gorgone

Author, speaker, and educator Mark Schaefer discusses his latest book, The Content Code, and shares secrets for igniting your content so you can break through the deafening noise and achieve marketing success. Read More

FOR PRO Members

MarketingProfs University: Modern Sales and Marketing Alignment

Discover modern strategies and sales tools for aligning your marketing campaigns to support sales goals, and learn to identify sales-ready leads using behavioral scoring. Get techniques to predict future lead handoffs, hold sales accountable for passed leads, and set up safety nets to catch leads that fall through the cracks. Read More

Join us on April 14 for Optimizing Search, Social, and Display in a Mobile World: From Click to Call to Sale. We'll share best practices and real-world success stories to help you drive engagement, and ultimately, sales. Your ROI will thank you for it. Register today.

Survey Says

B2B Buying: Millennials vs. Gen X and Baby Boomers

By Ayaz Nanji

Millennial B2B buyers, when researching products and services, want to interact directly with vendors' representatives far more than Gen X or Baby Boomer buyers do, according to a recent report from IBM. Read More

Quick Take

#SocialSkim: Instagram Carousel Ads Debut, Plus More Stories in This Week’s Roundup

By Angela Natividad

This week, watch Don Draper get divorced on Facebook, and learn all about the just-released carousel ads for Instagram. And look... Facebook just brought Messenger to the Web—finally! Skim to keep the tables turning. Read More

My View

Seven Must-Have Traits of the Perfect Content Marketer [Infographic]

By Hana Abaza

What key attributes do content marketers need if they are to survive and thrive in their jobs? What should you be looking for when you're hiring a content marketer? Read More

event calendar

Apr 14	FREE Seminar—Optimizing Search, Social, and Display in a Mobile World
Apr 16	PRO Seminar—Hooked: How to Create Addictive Content for Your Brand
Apr 19	FREE Seminar—Crash Course in Real-Time Advertising
Apr 23	PRO Seminar—How to Build a Successful Content Marketing Plan
May 8	Virtual Conference—Marketing Technology—3 online sessions—FREE!
Oct 20-23	B2B Marketing Forum 2015—Register now to save up to $500

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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