MarketingProfs This Week

Saturday, April 10, 2021

📋 Table of Contents

1/ What Can You Do About Your Outdated B2B Buyer Personas?

2/ Why People Really Do What They Do: Insights by 'Primal Brain' Author Tim Ash

3/ 3 Ways to Optimize Your B2B Direct Marketing Program in 2021

4/ 24 Popular Gifts That B2B Firms Sent to Customers in 2020

5/ Top 5 Sentiment Analysis Tools

6/ Audio Marketing: From Radio to Clubhouse

7/ A Marketer's Field Guide to Financial Goal-Setting and Measurement MarketingProfs training

Scroll down for more, including industry news, community goings-on, and other useful resources.

What Are You Going to Do About Your Outdated B2B Buyer Personas?
MarketingProfs article
What Are You Going to Do About Your Outdated B2B Buyer Personas?
The pandemic has changed everyone, including your customers. The buyer personas you created a year ago no longer apply. Here's how to adapt your messaging and content for your customers' current needs and behaviors. »
Why People Really Do What They Do: 'Primal Brain' Author Tim Ash
marketing podcast
Why People Really Do What They Do: 'Primal Brain' Author Tim Ash
Evolutionary psychology and digital marketing expert Tim Ash shares insights from his book 'Unleash Your Primal Brain: Demystifying How We Think and Why We Act.' Read more and listen in on this fascinating conversation. »
Three Ways to Optimize Your B2B Direct Marketing Program in 2021
MarketingProfs article
Three Ways to Optimize Your B2B Direct Marketing Program in 2021
Is your direct marketing strategy still effective? The events of 2020 have likely prompted you to begin re-evaluating it. As you do that, keep in mind these three tactics for optimizing your direct marketing. »
24 Popular Gifts B2B Firms Sent to Customers in 2020
Marketing research
24 Popular Gifts B2B Firms Sent to Customers in 2020
Sweet treats, tumblers, and e-commerce gift cards were among the most popular gifts B2B firms sent to buyers and customers in 2020, according to recent research from Sendoso. Check out the study findings. »
Top 5 Sentiment Analysis Tools
MarketingProfs article
Top 5 Sentiment Analysis Tools
When building a brand marketing strategy, it's not enough to know how much people talk about your brand; you have to know what they say and adjust your marketing efforts accordingly. Here are five tools that can help. »
Chief Marketer Survey: The Biggest Marketing Leadership Deficiencies
marketing study
Chief Marketer Survey: The Biggest Marketing Leadership Deficiencies
Senior marketers say the biggest marketing leadership deficiency in their organizations is an understanding of the customer journey, according to recent research from the CMO Council and Chief Outsiders. Check out the study findings. »
Audio Marketing: From Radio to Clubhouse
marketing infographic
Audio Marketing: From Radio to Clubhouse
This recent infographic explores the current audio marketing landscape and covers what has and has not changed for marketers. Check out the infographic. »
A Marketer's Field Guide to Financial Goal-Setting and Measurement
MarketingProfs Master Class
If you want to get results and earn respect, you need to be able to tie your marketing efforts to revenue and business goals. Learn how with our new Master Class (included with a PRO membership), launching May 11.
Learn to love the numbers.
Afoot in the Neighborhood
MarketingProfs community goings-on
Yet another MarketingProfs Master Class! Starting May 11, 13 bite-sized lessons will help you develop the financial acumen and measurement skills needed to make smarter marketing decisions, impress your CFO and management team, and prove your value. Reserve your spot.
Would you consider helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
We've just launched a suite of B2B consulting and content services—called MarketingProfs DNA (Defensible Net Advantage)—that are aligned with core marketing disciplines: positioning and messaging, customer experience, and demand generation. They're especially designed for marketers who have strategic work to do but don't have the time or team to ensure success. See how MarketingProfs can help.
Whether you're planning content, advertising, webinars, or all the other ways to generate leads for your sales team, it pays to plan ahead. Budgets are tight, so you gotta be efficient and do the job right the first time. Download our best-practices guide for busy marketers to learn how to focus your email copy and design to maximize engagement, create a good landing page for a digital ad, make your content syndication irresistible, follow up with webinar leads, and more!
Did You Miss Us?
Recent MarketingProfs content
Chief Marketer Survey: The Biggest Marketing Leadership Deficiencies »
What Are You Going to Do About Your Outdated B2B Buyer Personas? »
Audio Marketing: From Radio to Clubhouse [Infographic] »
Social Media Retargeting: The Benefits of Drawing Your Customers Back In »
Wonderfully Weird Ideas: Scott Trobaugh and Cliff Lewis on Marketing Smarts [Podcast] »
Which Countries Hate Online Ads the Most? [Infographic] »
News You Can Use
Updates from around the industry
Intelligent Demo Automation for Presales Comes to the Salesforce AppExchange Yahoo Finance
Holler Raises $36M in Series B Funding FINSMES
Casted Raises $7M to Scale Its B2B Podcast Platform TechCrunch
Higher Logic Introduces the Only Engagement Platform Built to Scale PR Newswire
N.Rich’s ABM Platform Is a One-Stop-Shop for Cross-Channel Ad Campaigns MarTech
Tops Friendly Markets Selects Inmar Intelligence as On-Site and Off-Site Media Partner for Its Retail Media Network Yahoo Finance
Bombora Advances Understanding of B2B Buyer Intent With Company Surge BERT-Based B2B Topic Classifier MarTech
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