MarketingProfs This Week

Saturday, April 1, 2023

📋 Table of Contents

1. Three Ways Generative AI Will Change B2B Marketing

2. The Power and Importance of a B2B Referral Generation Program

3. Good or Bad? What We Can Learn From Nicolas Cage About Sales Enablement

4. The Podcast Audience: Demographic Trends for 2023

5. The Bow-Tie Model: Purpose-Built for SaaS Companies (Article 2 of 3)

6. You're So Vain: The 'Me, Me, Me' POV—How to Avoid the Most Common Sin in Marketing

7. The Secret to My (Demand Gen) Success MarketingProfs Master Class

Scroll down for more, including industry news, community goings-on, and other useful resources.

Three Ways Generative AI Will Change B2B Marketing
article
Three Ways Generative AI Will Change B2B Marketing
Generative AI tools have captivated the imagination of millions, but what do they have to offer B2B marketers? How will we be applying them in our work? Here are three ideas. »
The Power and Importance of a B2B Referral Generation Program
podcast
The Power and Importance of a B2B Referral Generation Program
How do you turn random word-of-mouth customer referrals into a measurable marketing program? Join host George B. Thomas and Duck Tape Marketing's John Jantsch for a discussion about the strategy and benefits of referral generation. Read more and listen in. »
Good or Bad? What We Can Learn From Nicolas Cage About Sales Enablement
article
Good or Bad? What We Can Learn From Nicolas Cage About Sales Enablement
Can sales enablement be empathetic, helpful, and privacy-minded? Marketers have to get over some awkward hurdles first... And they can do that with a little help from Nicolas Cage. »
The Podcast Audience: Demographic Trends for 2023
research
The Podcast Audience: Demographic Trends for 2023
The podcast audience in the United States has more than tripled in size over the past decade, according to recent research. Check out the study findings. »
The Bow-Tie Model: Purpose-Built for SaaS Companies (Article 2 of 3)
article
The Bow-Tie Model: Purpose-Built for SaaS Companies (Article 2 of 3)
The classic marketing funnel isn't designed to include the vital steps that come after initial purchase in recurring revenue companies such as SaaS. The Bow Tie model can help. »
You're So Vain: The 'Me, Me, Me' POV—How to Avoid the Most Common Sin in Marketing
article
You're So Vain: The 'Me, Me, Me' POV—How to Avoid the Most Common Sin in Marketing
Determined to wax ecstatic on your company's shiny new offering—at the cost of customer voices? You might be suffering from marketing myopia. »
The Secret to My (Demand Gen) Success
MarketingProfs Master Class
Actively engage your prospects and fill your sales pipeline with an automated demand gen program based on the missing link: buyer psychology! From Attract to Sell to Nurture, Kenda Macdonald demystifies what's going on in the brain of your buyers so you can tap into their needs at every step in their journey. Kenda hosts The Secret to My (Demand Gen) Success Master Class. All 22 short video lessons are available now!
Get the missing link
Afoot in the Neighborhood
MarketingProfs community goings-on
It's time to shake it like a MarketingProfs PRO! This spring, join us for Shakeup B2B: a full-day online conference, plus exclusive pre-conference activities such as one-on-one Ask an Expert sessions and speaker-led topical networking discussions. And these aren't just any presentations—these are bold, future-thinking, rule-breaking ideas. Because to succeed in 2023, you need to shake things up. Register now!
Do you have a PRO subscription? Do you want to cheer on and connect with other PRO marketers? Of course you do. It's time to join the brand-new MarketingProfs PRO Slack community! When you sign in on our site as a PRO member, look for the popup in the lower right of your screen and click the link. We're waiting to say hello!
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
You're probably familiar with the legendary Marketing Smarts Podcast. But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Monday on YouTube and LinkedIn!
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Did You Miss Us?
Recent MarketingProfs content
What Leaders Would Change About Their Crisis Communications Plans »
Good or Bad? What We Can Learn From Nicolas Cage About Sales Enablement »
The 10 Golden Rules of SEO [Infographic] »
A Guide to Growth Hacking for Small Businesses [Infographic] »
The Mechanics of Running a Content-First B2B Marketing Department: Joe Pulizzi on Marketing Smarts [Podcast] »
Digging in the Wrong Place: Misunderstanding Where SaaS Growth Comes From (Article 1 of 3) »
News You Can Use
Updates from around the industry
Semcasting Offers B2B Marketers Superior Technographic and Contact Data With SalesIntel Partnership MarTech Series
Pepper Content Releases Pepper CMP to Empower Businesses to Scale Content Marketing by Marrying Enterprise Workflows, Expert Talent, and AI Yahoo Finance
Klarity by DemandScience Makes 'One-Click Prospecting' a Reality for B2B Sales Professionals Yahoo Finance
Snappy Kraken Launches Freedom360, a Premium Done-For-You Marketing Solution for Financial Advisors Yahoo Finance
Showpad's Enablement Operating System Launches New Automated Question-Based Analytics and Insights GlobeNewswire
Qualified Unveils Qualified GPT, Generative AI for the Pipeline Cloud Yahoo Finance
Upcoming Events
APR
13
Shakeup B2B—online event exclusively for MarketingProfs PRO members looking to shake up their companies and careers
Main Conference April 13 | Workshops April 11–12
APR
18
Five Ways to Use Social Media to Build Brand Reputation as an Expert
45-minute webinar | featuring Jon-Stephen Stansel
MarketingProfs

Comments? Contact us.
Advertising/Sponsorship here or telephone 866-557-9625.
Read our Terms of Service here.

MarketingProfs LLC
1985 Riviera Dr, Ste 103-17
Mount Pleasant, SC 29464

Did someone who cares about you forward this to you? Subscribe here to get your own copy.