MarketingProfs Today: 1 April 2017 Issue: MarketingProfs This Week

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: Content Marketing and Customer Acquisition: How to Calculate CAC, CLV, and ROI
2.	Podcast: Enterprise Branding, Corporate Missions, and Women in Leadership
3.	PRO On-Demand Seminar: Building and Unleashing Your Personal Brand in the Digital Age
4.	Survey Says: Facebook Advertising Benchmarks for 18 Industries
5.	#SocialSkim: LinkedIn Launches Trending Topics, Facebook Targets Snapchat: 11 Stories
6.	Infographic: Technical SEO 101: Get Your Websites Ranked on Google

You've seen the data that proves people engage at high rates with video, so register now for this free Video Marketing Virtual Conference to get actionable insights that you can implement immediately.

How-To

Content Marketing and Customer Acquisition: How to Calculate Your CAC, CLV, and ROI

By Mo Harake

If you're on the content bandwagon, but you don't know your customer acquisition cost (CAC) and customer lifetime value (CLV), you're playing a dangerous game: How do you know spending all that money on content marketing is worth it? Read More

Podcast

Enterprise Branding, Corporate Missions, and Women in Leadership: Alicia Tillman and Lisa Skeete Tatum Talk to Marketing Smarts at SAP Ariba LIVE

By Kerry O'Shea Gorgone

The CMO of SAP Ariba and the CEO of Landit discuss enterprise branding, the need to embrace a corporate mission, and women in leadership. Read More

FOR PRO Members

On-Demand Seminar: Building and Unleashing Your Personal Brand in the Digital Age

You'll learn how to stand out professionally, based on Mark Schaefer's KNOWN: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age. You'll be able to manage your Web presence to create the proper authority, reputation, and audience for achieving your career goals. Read More

We all find it hard to break our routines and try something new. Join us for this free Virtual Conference to break your routine and actually start making marketing videos. Check out the agenda.

Survey Says

Facebook Advertising Benchmarks for 18 Industries [Infographic]

By Ayaz Nanji

The average clickthrough rate (CTR) for Facebook ads across all industries is 0.90%, according to recent research from WordStream. Read More

Quick Take

#SocialSkim: LinkedIn Launches Trending Topics, Facebook Targets Snapchat: 11 Stories This Week

By Christian Neri

Facebook Undermines Snapchat, dives into politics and fundraising; LinkedIn launches trending topics; YouTube defends itself against big advertisers; best times to publish on LinkedIn; Facebook ad benchmarks for 18 industries; much more! Read More

At-A-Glance

Technical SEO 101: Get Your Websites Ranked on Google [Infographic]

By Laura Forer

SEO success may start with great content, but it doesn't end there. Technical SEO is also vitally important. This infographic guides you through technical prerequisites for setting the SEO foundation of your website. Read More

event calendar

Apr 6	PRO Seminar—How to Adapt: Creating a Content Strategy for Mobile
Apr 14	Virtual Conference—Video Marketing \| 3 online sessions *FREE!*
Jun 1	Online Course—Marketing Writing Bootcamp \| The fastest way to rockin' writing
Oct 3-6	B2B Marketing Forum—Save $600 when you register by March 31!

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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