📋 Table of Contents

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Saturday, March 9, 2024 | Today's dose of marketing know-how.

📋 Table of Contents

1. How Marketers Are Getting AI All Wrong (And What to Do About It)

2. Eight Alternatives to Google Trends

3. Content With Purpose: How to Elevate Your Brand

4. Creepy or Cool? How People Feel About Brand Interactions

5. Get In-Depth, Hands-On Training With a Workshop at B2B Forum MarketingProfs event

6. 'Should I Be a Fractional CMO?'

7. Employee Engagement Strategies for Remarkable Experiences and Effective Onboarding

8. TikTok Search Ads: What Marketers Should Know (And Do)

9. The Allure of Your Thought Leadership MarketingProfs Master Class for PRO Members

Scroll down for more useful resources.

article

How Marketers Are Getting AI All Wrong (And What to Do About It)

What many of us are worried about is not inevitable. You don't have to surrender your craft or creativity or the joy you find in it to AI or Silicon Valley. Nor do you have to surrender your ethics. You have a choice. »

infographic

Eight Alternatives to Google Trends

Sometimes you may want a tool that includes data from a wider range of platforms than Google Trends, or one that delivers different insights. If so, you may want to try some of the alternatives covered this infographic. Check out the infographic. »

article

Content With Purpose: How to Elevate Your Brand

Infusing values-driven elements into content and campaigns can do more than just inform audiences about your products or services. Discover how you can communicate what your brand truly stands for. »

research

Creepy or Cool? How People Feel About Brand Interactions

Do people think it's creepy or cool when they have brand interactions such as receiving a promotion right after visiting a business's website? To find out, researchers surveyed 10,394 adults globally. Check out the study findings. »

MarketingProfs event

Get In-Depth, Hands-On Training With a Workshop at B2B Forum

Looking for in-depth, in-person training? Get a full-day workshop when you register for an All-Access pass to B2B Forum in Boston this fall. You'll experience in-person interaction led by an expert instructor, hands-on exercises, and peer collaboration. Select All-Access Pass and your workshop of choice when you register here. »

article

'Should I Be a Fractional CMO?'

Today, there's less time for CMOs to ramp up and to build an organization with a five-year plan. Enter fractional CMOs, who bring expertise as "hired guns" with more cross functional expertise, more objectivity, and less ego. Is a fractional career right for you? »

video

Employee Engagement Strategies for Remarkable Experiences and Effective Onboarding

This episode is brimming with wisdom and actionable tips focused on employee engagement and the connection between engaged employees and successful marketing outcomes. Tune in! »

article

TikTok Search Ads: What Marketers Should Know (And Do)

Now that TikTok has entered the search ad game, have you adjusted your media mix? If you're trying to reach Gen Z or Millennials and you haven't yet made use of the advertising capabilities TikTok affords marketers, you should probably rethink your ad strategy. »

The Allure of Your Thought Leadership

MarketingProfs Master Class for PRO members

Hey good lookin', it's World Compliment Day. And we just wanted to highlight your brilliance for reading today's newsletter. Now, to really stand out, try Using Research for Content and Thought Leadership. In this Master Class, you'll uncover all kinds of great insights to your market—putting you in an alluring catergory of one.

Stand out as a thought leader

Afoot in the Neighborhood

MarketingProfs community goings-on

A brand-new AI weekly series is underway! AI for Digital Marketers is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your digital marketing. And it's FREE for PRO members! Register now to up your game with AI.

Advance your career, network with peers, create amazing memories, and meet new friends at the MarketingProfs B2B Forum—the conference filled with presentations, workshops, and inspiration. November may seem far away, but now is when you can grab your ticket... while it's still $600 off.

It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free 2023 State of B2B Marketing Training Report.

Did You Miss Us?

Recent MarketingProfs content

Creepy or Cool? How People Feel About Brand Interactions »

How Marketers Are Getting AI All Wrong (And What to Do About It) »

Eight Alternatives to Google Trends [Infographic] »

Content With Purpose: How to Elevate Your Brand »

Ditch the Sales Script If You Want to Make More Sales »

B2B PR and Content Marketing Pros Have to Get Creative as Ad Spend Drops »

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