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| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Saturday, March 09, 2019 |
| How to Plan Your Social Media Marketing: Four Tools for Approvals, Workflow, and Collaboration | ||||
| When you work on a team managing social media—whether a team of 2 or 20—issues and mix-ups are bound to arise: Who decides what gets published? Who is allowed to access a particular social account? How do you quickly get approval from busy managers or clients? These four tools can help. | ||||
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| Effective Measurement of ABM Depends on These Four Steps | ||||
| Before you can even start to measure the success of your ABM efforts, you've got to make sure four critical foundational components are in place. Here they are, along with how to set them up. | ||||
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| Neuroscience and Marketing Storytelling: Context Is Everything [Video] | ||||
| In this video, a neuroscientist explains how the brain responds to the various elements of storytelling: At various points in a story, the brain actually releases powerful hormones. The upshot: as a marketer, you can effectively engage your audiences through storytelling. | ||||
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| Kicking Off Your Email Marketing Campaign: A Course | ||||
| Email marketing campaigns have a lot of moving parts. Multiple messages. Segmented lists. Automation. It can be overwhelming. But it doesn't have to be. Get a firm grip on those moving parts (and understand how they work best together), and take your email campaigns to a new level of success. Start learning! | ||||
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| Five Steps to Take Before You Launch a Digital Marketing Campaign | ||||
| When planning a digital marketing campaign, you have to make sure it will be successful and you'll be using your budget optimally. Take these five important steps before launching your campaign so you don't waste money or time. | ||||
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| Press the Damn Button: Livestreaming Expert Brian Fanzo on Marketing Smarts [Podcast] | ||||
| Brian Fanzo, Millennial keynote speaker and founder of iSocialFanz, explains the role livestreaming can play in growing your business. See how you can use livestreaming to supercharge your marketing. | ||||
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| B2B Tech Marketing in 2019: Budget, Content, and Strategy Trends [Study] | ||||
| Most marketers who work for B2B technology firms expect their budgets to grow or stay the same this year, according to recent research. Check out these 4 charts and additional findings. | ||||
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| Five Real Content Strategies to Earn Brand Attachment | ||||
| The path to earning brand attachment—one level up from brand loyalty—is long, winding, and challenging. And you can't skip ahead or take shortcuts. But you can get there in five strategic steps. | ||||
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