MarketingProfs This Week: 7 March 2015 Issue: MarketingProfs This Week

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: Six Crucial Attributes of a Successful Business Blog
2.	Podcast: Raising the Roof With B2B Social Media: GAF Roofing
3.	#SocialSkim: Leonard Nimoy, Clickable Instagram Ads, House of Cards Tweets
4.	PRO Seminar: Tune In to the Voice of the Competitor
5.	Survey Says: Which Digital Marketing Tactic Has the Biggest Revenue Impact?
6.	Infographic: Five Ways to Create Content That Reigns
7.	My View: Three Ways to Create Content That Nurtures Customer Relationships

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How-To

Six Crucial Attributes of a Successful Business Blog

By Michael Gerard

Investing in owned media, such as a corporate blog, is crucial to a company's success in content marketing. But what does it take to launch and sustain a successful business blog? These six best-practices and tactics. Read More

Podcast

Raising the Roof With B2B Social Media: GAF Roofing on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

Emily Videtto and Alyssa Hall host the Facebook page for a 129-year-old roofing manufacturer with a complex B2B sales cycle. They share their secrets to reaching audiences via social media, audience research, and relevant content. Read More

FOR PRO Members

Seminar: Tune In to the Voice of the Competitor

You'll discover strategies and tactics you can use to go beyond the voice of customer (VOC) research and move into voice of the competitor (VOTC) research. Learn to tap into the digital world to identify your competitors' customers and influencers, and find out proven best-practices to help bring your marketing in line with the world around you. Read More

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Survey Says

Which Digital Marketing Tactic Has the Biggest Revenue Impact?

By Ayaz Nanji

One-third of marketers say they do not know which digital marketing tactic has the biggest positive impact on revenue, according to a recent report from Webmarketing123. Read More

Quick Take

#SocialSkim: Leonard Nimoy Tributes, Clickable Instagram Ads, How House of Cards Viewers Tweet, More!

By Angela Natividad

See how stars and fans alike mourned the passing of Leonard Nimoy. You'll also see Instagram's new ad formats, how House of Cards viewers tweet, and what drives customers to make social recommendations. Skim to stay in the know. Read More

My View

Three Ways to Create Content That Nurtures Customer Relationships

By Brendan Reid

What's the purpose of your content? If it's to deepen customer engagement, the following three approaches can help. Read More

event calendar

Mar 10	FREE Seminar—Is Your Database Delivering?
Mar 13	Virtual Conference—Content Marketing for Consumer Brands 3 online sessions—FREE!
Mar 17	FREE Seminar—The State of B2B Marketing Data 2015
Mar 19	PRO Seminar—10 Powerful Tips for Getting More From Your Analytics
Mar 26	PRO Seminar—Leverage Email for B2B: Tips for Each Stage of the Sales Funnel
Apr 9	MarketingProfs University—Marketing Technology: Tips, Tools, & Tactics
Oct 20-23	B2B Marketing Forum 2015—Save up to $700 through March 31 Register Now

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Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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