MarketingProfs This Week: 5 March 2016 Issue: MarketingProfs This Week

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: How to Set Up a Local AdWords PPC Campaign That Kills the Competition (Part 1 of 2)
2.	#SocialSkim: Snapchat Challenges Facebook in Video, Plus 13 More Stories This Week
3.	Podcast: Data, TV, and the Limitless Focus Group: 4C's Josh Dreller on Marketing Smarts
4.	PRO Seminar: How to Choose the Right Content Marketing System
5.	Survey Says: Which Types of Facebook Brand Posts Get the Most Engagement?
6.	My View: Five Superhot Email Marketing Trends
7.	Infographic: 11 Common Website Conversion Killers

Join us on March 8 for our free seminar Unlocking the Secrets to Employee Advocacy. Register today.

How-To

How to Set Up a Local AdWords PPC Campaign That Kills the Competition (Part 1 of 2)

By Corey Zeimen

Are the leads you're getting from Google in too short supply for your taste? That no longer has to be the case, because you now have the definitive guide to dominating Google AdWords for your local area. Read More

Podcast

Data, TV, and the Limitless Focus Group: 4C's Josh Dreller on Marketing Smarts

By Kerry O'Shea Gorgone

Joshua Dreller of data science company 4C offers insight into the lasting appeal of television and how data on viewing, combined with social data, can supercharge your message targeting. Read More

FOR PRO Members

Seminar: How to Choose the Right Content Marketing System

You'll learn to determine when it's time to invest in new technology and how to choose the best fit. You'll go through the seven categories of content marketing tools and figure out how to select the best software to meet your needs. You'll leave with a template for making optimal choices. Read More

Ready to stop working overtime and over budget? Join us on March 15 for our free seminar Marketing Project Management 101. Register today.

Survey Says

Which Types of Facebook Brand Posts Get the Most Engagement?

By Ayaz Nanji

Do shorter or longer Facebook posts get more Likes, comments, and shares? Is it better to embed videos directly on the social network or use YouTube links? What days and times account for the highest engagement rates? Read More

Quick Take

#SocialSkim: Snapchat Challenges Facebook in Video, Plus 13 More Stories in This Week's Roundup

By Christian Neri

Facebook is making it easier to get newsletter subscriptions via Instant Articles. Also: now you can target specific companies on LinkedIn with ads; use Facebook's new emojis for B2B; and take advantage of Snapchat's plans to help you track campaigns. Read More

My View

Five Superhot Email Marketing Trends

By Cynthia Price

Take advantage of these hot email marketing trends to get the biggest bang for your buck. Read More

event calendar

Mar 8	FREE Seminar—Unlocking the Secrets of Employee Advocacy
Mar 10	PRO Seminar—High-Performance Marketing
Mar 10	MarketingProfs University—Marketing Project Management Essentials
Mar 11	Virtual Conference—Marketer's Brunch and Learn \| 6 online sessions *FREE!*
Mar 15	FREE Seminar—Marketing Project Management 101
Mar 17	PRO Seminar—Amplify Your Marketing With Brand Metaphors

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Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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