📋 Table of Contents

Saturday, March 4, 2023

📋 Table of Contents

1. Five Ways to Realign Your Email Marketing to Your Overall Business Goals in 2023

2. Developing a Content and Social Media Strategy to Foster Thought Leadership and Business Growth

3. The Future Is Now: Five Forward-Thinking Marketing Content Growth Areas

4. LinkedIn Data: The 10 Most In-Demand Marketing and Sales Skills

5. Why You Should Be 'Cloning' Your Best Customers to Grow Your Business

6. A 10-Step Plan for Maximizing Email Campaign Effectiveness

7. The Best Way to Level-Up Your B2B Marketing? MarketingProfs B2B Forum

Scroll down for more, including industry news, community goings-on, and other useful resources.

article

Five Ways to Realign Your Email Marketing to Your Overall Business Goals in 2023

It's always a good time to fine-tune your email marketing. Tactics that may have seemed brand new in previous years have become table stakes in 2023. »

podcast

Developing a Content and Social Media Strategy to Foster Thought Leadership and Business Growth

This week's podcast discussion with Ashley Faus tackles content and thought leadership, including why attribution methods from 10 years ago no longer work, why thought leadership has to be divorced from revenue, and why great content is like a playground. Read more and listen in. »

article

The Future Is Now: Five Forward-Thinking Marketing Content Growth Areas

The buzz about content creation is that AI is going to start doing it for us. That's not really the case—although it will certainly change the game, together with several other forms of tech that are influencing content growth. »

research

LinkedIn Data: The 10 Most In-Demand Marketing and Sales Skills

Social media expertise is the most in-demand marketing skill and customer service expertise is the most in-demand sales skill, according to recent research. Check out the study findings. »

article

Why You Should Be 'Cloning' Your Best Customers to Grow Your Business

By analyzing your most successful customer interactions and understanding customers' goals, you can better inform your marketing efforts to replicate your best and favorite customers. So how is that done? Let's break it down into a few key steps. »

infographic

A 10-Step Plan for Maximizing Email Campaign Effectiveness

This infographic covers 10 steps for leading prospects from engagement to conversion with email campaigns, starting with knowing your audience and finishing with integrating your marketing environment. Check out the infographic. »

The Best Way to Level-Up Your B2B Marketing?

MarketingProfs B2B Forum

In need of ideas, inspiration, and marketing mojo? Then join us in person this October for three days packed with workshops, sessions, keynotes, roundtables, and creative networking. You and 599 other B2B marketers will discover how to connect with your buyers, build a community, and more. Plus, it's a lot of fun! Tickets are limited and available now.

Read more about B2B Forum

Afoot in the Neighborhood

MarketingProfs community goings-on

It's time to shake it like a MarketingProfs PRO! This spring, join us for Shakeup B2B: a full-day online conference, plus exclusive pre-conference activities such as one-on-one Ask an Expert sessions and speaker-led topical networking discussions. And these aren't just any presentations—these are bold, future-thinking, rule-breaking ideas. Because to succeed in 2023, you need to shake things up. Register now!

Do you have a PRO subscription? Do you want to cheer on and connect with other PRO marketers? Of course you do. It's time to join the brand-new MarketingProfs PRO Slack community! When you sign in on our site as a PRO member, look for the popup in the lower right of your screen and click the link. We're waiting to say hello!

Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.

You're probably familiar with the legendary Marketing Smarts Podcast. But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Monday on YouTube and LinkedIn!

How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!

Did You Miss Us?

Recent MarketingProfs content

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LinkedIn Data: The 10 Most In-Demand Marketing and Sales Skills »

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The What, Why, and How of Community- and Brand-Building for B2B Marketing: Mark Schaefer on Marketing Smarts [Podcast] »

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Your Most Important Job as a B2B Email Marketer Is... »

News You Can Use

Updates from around the industry

Intentsify Transforms B2B Intent Data Landscape With Next-Generation Precision Intent Intelligence MarTech Series

Conversica Launches First Enterprise-Ready GPT-Powered Chat Solution Business Wire

Full Circle Insights Partners With 6sense on Integration That Empowers Marketers to Measure the Impact of ABM Strategies Inside the CRM Yahoo Finance

Folloze AI, Powered by ChatGPT, Adds Critical Layer of Buyer Engagement Insights to Drive Increased Revenue Business Wire

Foundry Launches Sales Acceleration Powered by Triblio GlobeNewswire

ClickUp Unveils New Platform to Shape the Future of Productivity PR Newswire

Upcoming Events

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Analytics Friday Forum
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How Marketing Teams Can Tap Into Their Superpowers
45-minute webinar | sponsored by Act-On

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Marketing Ops: The Oxygen You Need for Scalable, Sustainable Growth
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B2B Storytelling for Humans: Stories That Inspire Buyers to Action
2-hour Master Class Watch Party—LIVE with Ekaterina Walter

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Shakeup B2B—online event exclusively for MarketingProfs PRO members looking to shake up their companies and careers
Main Conference April 13 | Workshops April 11–12

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