MarketingProfs Today: 4 March 2017 Issue: MarketingProfs This Week

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: How to Apply Neuromarketing Principles to Improve Marketing Effectiveness (Part 2 of 2)
2.	Video: An Introduction to Inbound and Content Marketing
3.	Podcast: The Secret to Becoming Known: Personal Branding, With Best-Selling Author Mark Schaefer
4.	PRO On-Demand Seminar: Time Management Bootcamp
5.	Survey Says: The Job Benefits Employees Value Most
6.	#SocialSkim: YouTubeTV Challenges Cable, a Guide to LinkedIn Marketing: 12 Stories This Week
7.	Infographic: How to Improve Email Open Rates

Feeling a bit peckish for marketing technology insights? Bring your favorite brunch food (suggested course pairings provided) and scoot up to our Marketer’s Brunch and Learn. Check out the program!

How-To

How to Apply Neuromarketing Principles to Improve Marketing Effectiveness (Part 2 of 2)

By Lawson Abinanti

Part 1 examined stimuli that get the attention of the decision-making portion of the brain. Part 2 explains how specific tactics appeal to the brain and improve the effectiveness of your marketing. Read More

Video

Marketing Video: An Introduction to Inbound and Content Marketing

What is inbound marketing? This explainer video introduces that relatively recent marketing approach and covers the basics of content and inbound marketing. Read More

Podcast

The Secret to Becoming Known: Best-Selling Author Mark Schaefer on Marketing Smarts

By Kerry O'Shea Gorgone

Marketing strategist, educator, and best-selling author Mark W. Schaefer shares insights from his latest book, Known: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age. Read More

FOR PRO Members

On-Demand Seminar: Time Management Bootcamp

You'll learn how to prioritize tasks and create maximum customer value through the application of quality management principles. You'll discover how to consistently make high-value decisions about where, when, and how to invest your attention, energy, and resources to achieve success for both you and your customer. Read More

Whether you need to improve your email engagement rates, make sure your messaging is relevant, or balance inbound and outbound, the Marketer's Brunch & Learn will satisfy your hunger for knowledge.

Survey Says

The Job Benefits Employees Value Most

By Ayaz Nanji

For employees, the most important job benefit is health, dental, and vision insurance, according to recent research from Fractl. Read More

Quick Take

#SocialSkim: YouTubeTV Challenges Cable, a Guide to LinkedIn Marketing: 12 Stories This Week

By Christian Neri

This week: YouTube's cable-killing TV service; Instagram Stories ads open to all; Facebook's new mid-roll ads; a guide to content marketing best-practices on LinkedIn; measuring success on Snapchat; B2B leads via Facebook ads; and much more... Read More

At-A-Glance

How to Improve Email Open Rates [Infographic]

By Laura Forer

If an email is sent but not opened, does it make a sale? Probably not. Check out these tips on how to improve email open rates. Read More

event calendar

Mar 7	FREE Seminar—The Infinite Story Loop: How to Create Amazing Stories for Marketing
Mar 10	Virtual Conference—Marketer's Brunch & Learn \| 3 online sessions *FREE!*
Mar 16	PRO Seminar—Boost Your Revenue With a Customer Advisory Board
Mar 28	FREE Seminar—How to Create a High-Performance Marketing Plan
Mar 30	PRO Seminar—Building and Unleashing Your Personal Brand in the Digital Age
Oct 3-6	B2B Marketing Forum—Save $600 when you register by March 31!

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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