MarketingProfs Today: 31 March 2018: MarketingProfs This Week

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: 14 Highly Effective B2B Marketing and Sales Tactics Based on Emotions
2.	Article: 3 Steps to Effective Customer Content and Lasting Sales-Marketing Relationships [Sponsored]
3.	Podcast: Building a Global Reputation in a Lofty Niche: Mountain Climber and Author Vern Tejas
4.	PRO On-Demand Seminar: Hello, It's Me... The Adele Guide to Doing Email
5.	Survey Says: Online Marketers: The Next Big Trend in Marketing
6.	Infographic: The Small Business Guide to Facebook Insights

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How-To

14 Highly Effective B2B Marketing and Sales Tactics Based on Emotions

By Bob Oord

B2B marketers have long assumed that business decisions are based primarily on rational motivations—and that emotion is exclusively B2C territory. But it's become increasingly apparent that emotion plays an important role in B2B as well. Read More

Three Steps to Effective Customer Content and Lasting Sales-Marketing Relationships

By Jules Tompkins [Sponsored Content]

When Marketing and Sales collaborate, everyone wins: Customers get better content, and businesses see better results. Read More

Podcast

Building a Global Reputation in a Lofty Niche: Award-Winning Mountain Climber and Author Vern Tejas on Marketing Smarts

By Kerry O'Shea Gorgone

Tejas shares the story of how he built a global reputation for guiding people on some of the world's most daunting climbs, and discusses his Seventy Summits: A Life in the Mountains. Read More

FOR PRO Members

On-Demand Seminar: Hello, It's Me... The Adele Guide to Doing Email

In this Teach Me How seminar, you'll learn which email engagement tactics and best-practices will ensure your emails stand out, get opened, and generate the ROI you seek. You'll leave with all the resources you need to help you develop awesome emails that Adele would open and approve of! Read More

Need marketing training? PRO gives you access to an unparalleled collection of online, on-demand industry resources including thought leadership seminars, tactical video tutorials, research, and much more. Try PRO free for 7 days and see for yourself.

Survey Says

Online Marketers: The Next Big Trend in Marketing

By Ayaz Nanji

What do online marketers think the next big trend in marketing will be? To find out, BrightEdge surveyed 500 search, content, and digital marketers in February. Read More

At-A-Glance

The Small Business Guide to Facebook Insights [Infographic]

By Laura Forer

Facebook pages are only as effective as you make them, and it's hard to make them effective if you don't know how they are performing. This guide to Facebook Insights will help you assess—and improve—the performance of your page. Read More

event calendar

Apr 3	FREE Seminar—Be Fearless in Your Pursuit of Meaningful Engagement
Apr 10	FREE Seminar—Plan to Succeed: Maximizing Your Event ROI
Apr 19	Teach Me How—Content Strategy for B2B Lead Generation
May 11	Virtual Conference—Email Marketing \| More results! Less filler.
Nov 13-16	B2B Marketing Forum—Register by June 30 to save up to $400!

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Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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