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| By Kerry O'Shea Gorgone |
| Do copyright laws apply to posting content on Pinterest? Learn why you might not want to take legal action if your copyrighted content is shared without your permission, and how you can parlay "pins" into profits.
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| By Christian Gulliksen |
| Though buyer personas loaded with biographical detail might help salespeople manage relationships, they don't really help marketers segment and target B2B leads. To get the most marketing bang from your buyer-persona buck, buyer personas must do four things.
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| By Matthew Grant |
| One of the rules of traditional brainstorming is... "Don't criticize anyone's ideas." But does that work? "Criticism is really good for the imagination," Jonah Lehrer explains in this week's episode of Marketing Smarts.
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| Content is king. That's why we've created this 29-page MarketingProfs How-To Guide that provides a week-by-week agenda for launching your content marketing program using a strategic, systematic process.
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| 'Generation C' Is the New Gen Y: Connected and Social |
| Americans age 18-34, or "Generation C" as they've recently been dubbed, make up 23% of the US population but they comprise an outsized proportion of consumers who watch online video (27%), visit social networking sites and blogs (27%), own a tablet device (33%), and use a smartphone (39%).
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Five Apps to Build Facebook Fan Engagement
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| Chances are high that your target, or someone who influences your target, is on Facebook. But how do you draw attention to yourself and maximize that target's engagement? Here are five great apps for building community on Facebook.
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By Paul Brisco
This week, Facebook's new (and compulsory) Timeline layout will allow your business to display a large image—your Facebook Cover—above and behind your profile picture, across the entire width of your page. Here are ideas for making the most of the opportunity.
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