📋 Table of Contents

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Saturday, March 30, 2024 | Today's dose of marketing know-how.

📋 Table of Contents

1. Five LinkedIn Ads Metrics You Should Be Tracking, But Probably Aren't (Yet)

2. Creating Compelling Experiences With Data + AI for B2B Consumers

3. Here They Come! B2B Marketing in a Gen Z World

4. 14 Talent Retention Lessons From Highly Successful Companies

5. The Power of Microlearning: Delivering Bite-Sized Training Content to Drive Results

6. What Social Media Marketers Spend Their Time Doing

7. Sonic Branding for Memorable B2B Brands: How to Create a Sonic Identity

8. AI Update, March 29, 2024: First State AI Law, Google SGE Testing, What Sora Can do, Chatbot Arena Leaderboard, More

9. Sales and Marketing Alignment Insights, Strategies, and Success Indicators

10. 10 Questions to Ask When Creating a Marketing Campaign

11. Sagging Email Metrics? MarketingProfs Master Class for PRO Members

Scroll down for more useful resources.

article

Five LinkedIn Ads Metrics You Should Be Tracking, But Probably Aren't (Yet)

Uncover five LinkedIn Ads metrics crucial for B2B lead gen success. Enhance your LinkedIn strategy and drive better campaign results and ROI. Learn more. »

podcast

Creating Compelling Experiences With Data + AI for B2B Consumers

Explore how data and AI are reshaping B2B marketing, enhancing personalization, and driving customer engagement. Hear what advice and insights industry experts from Salesforce share. Read more and listen in. »

article

Here They Come! B2B Marketing in a Gen Z World

Explore essential B2B marketing approaches for engaging and connecting with the next generation of B2B buyers—a digital-first generation that values authenticity and seamless customer experience. Learn more. »

infographic

14 Talent Retention Lessons From Highly Successful Companies

This infographic looks at talent retention lessons organizations of all sizes can learn from companies such as Apple, Whole Foods, Walmart, and Nvidia. Check out the infographic. »

article

The Power of Microlearning: Delivering Bite-Sized Training Content to Drive Results

Explore the efficiency and effectiveness of microlearning in corporate and marketing training and career development. Dive in for actionable insights into acquiring skills and achieving remarkable results by embracing the future of learning. »

research

What Social Media Marketers Spend Their Time Doing

How do full-time social media marketers spend their time each week? Which tasks do they wish they had more time for? To find out, researchers surveyed 500 social media marketers in the United Kingdom and the United States. Check out the study findings. »

article

Sonic Branding for Memorable B2B Brands: How to Create a Sonic Identity

Discover how the art of sonic branding can help your B2B brand identity resonate with your customers. Learn how strategic sound design can enhance brand recall, foster emotional connection, and set your brand apart. Read more. »

opinion

AI Update, March 29, 2024: First State AI Law, Google SGE Testing, What Sora Can do, Chatbot Arena Leaderboard, More

Catch up on select AI news and developments from the past week or so. Stay in the know here. »

video

Sales and Marketing Alignment Insights, Strategies, and Success Indicators

Take a deep dive into the pivotal role of sales and marketing alignment. Matt Heinz, president and founder of Heinz Marketing, shares actionable approaches to bridging the gap between sales and marketing teams. Tune in! »

infographic

10 Questions to Ask When Creating a Marketing Campaign

What are the key things marketers should be thinking about before they embark on a new marketing campaign? They should be asking themselves these 10 questions. Check out the infographic. »

Sagging Email Metrics?

MarketingProfs Master Class for PRO Members

Low email metrics got you down? Get email marketing mastermind Jay Schwedelson's full range of tactics and techniques to improve open rates, CTRs, and responses. It took Jay more than 15 years and billions of emails to discover these methods—and you can get them today with The Real Truth About Email Marketing Master Class. Available now to PRO members.

Send better emails

Afoot in the Neighborhood

MarketingProfs community goings-on

Yet another brand-new AI weekly series has just been announced! AI for Demand Gen Marketers is here to help you dive deep into demand generation to increase your funnel's effectiveness and boost your conversion rates. And it's FREE for PRO members! Register now to up your game with AI for demand gen. And check out all 30 sessions in the three-series AI for B2B Marketers by MarketingProfs.

Advance your career, network with peers, create amazing memories, and meet new friends at the MarketingProfs B2B Forum—the conference filled with presentations, workshops, and inspiration. November may seem far away, but now is when you can grab your ticket... while it's still $600 off.

It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free 2023 State of B2B Marketing Training Report.

Did You Miss Us?

Recent MarketingProfs content

Five LinkedIn Ads Metrics You Should Be Tracking, But Probably Aren't (Yet) »

14 Talent Retention Lessons From Highly Successful Companies [Infographic] »

What Social Media Marketers Spend Their Time Doing »

The Power of Microlearning: Delivering Bite-Sized Training Content to Drive Results »

Seven 'Smarketing' Metrics You Should Be Tracking to Align Marketing and Sales »

A Simple Checklist and Schedule for Social Media Marketing [Infographic] »

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