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In This Issue
+ How-To: Top 10 Content Marketing Mistakes & How to Correct Them (Part 3)
+ Podcast: Content, Customer-Centricity & the Power of Data: Acxiom's Suther
+ #SocialSkim: Summly & Yahoo, Vine & Instagram, Flipboard, Business Klout
+ PRO NEW Take 10: Five Keys to Creating Case Studies That Sell
+ Infographic: The Evolution of Modern Marketing Automation [Infographic]
+ Survey Says: Online Reviews Influence Shoppers; Print Catalogs Beat Social
+ Video: Mobile Minute: Wal-Mart, Native Apps, Android in the Enterprise
+ My View: Producing Visual Content and Overcoming Creative Block
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Advertisement  Are people talking about you? Learn how to make your brand the most talked about in its category at WOMM-U, May 20-22 in Chicago. Learn how to develop the best content, create a winning plan, prove your ROI and increase engagement with your fans as well as grow your sales! Register for WOMM-U!
How-To Top 10 Content Marketing Strategy Mistakes, and How to Correct Them (Part 3 of 3)
By Tommy Walker
In the final installment of this series, we cover three mistakes: Your content doesn't tell a story; your content never leaves home; and your content never grows up. Read More
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Podcast Content, Customer-Centricity, and the Power of Data: Acxiom's Tim Suther on Marketing Smarts
By Matthew Grant
This week's guest is Tim Suther, chief marketing and strategy officer for Acxiom, which Tim calls "the original Big Data company." FRONTLINE called it "one of the biggest companies you've never heard of." Read More
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Video Mobile Minute: Wal-Mart, Native Apps, Android in the Enterprise
By Seth List
Curious about what's new in mobile? We launch a new weekly feature today—the Mobile Minute video—by Mutual Mobile, covering news of interest in just a minute (or two). Read More
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PRO NEW Take 10: Five Keys to Creating Case Studies That Sell
In just 10 minutes, you'll learn five quick and easy ways to put case studies to use for your business. You'll walk away with tactical advice for making your case studies stand out and achieving big sales results. Read More
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Advertisement  Introducing MarketingProfs' Bright Bulb B2B Awards, celebrating the excellence, innovation, and brilliance of today's B2B marketers, agencies, brands, and campaigns. Eight categories, plus some super-secret awards selected by our judges. Enter by July 15 and we could be singing your praises.
Survey Says
Online Reviews Influence Shoppers Most, but Print Catalogs Trump Social Networks
Although online channels—ratings and reviews, search results, and email promotions—influence online shoppers' purchases most, traditional paper catalogs also hold sway, outperforming social networking sites. Read More
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Quick Take
Summly and Yahoo, Vine and Instagram, Google and GIFs, Flipboard, Business Klout... The Week in Social Media #SocialSkim
By Angela Natividad
Movie trailers on Vine AND Instagram, Pinnable banners, a touching social service tale, GIFs on Google+, shareable live presentations, and customizable Flipboard magazines. Plus, all about Summly, new ad and Page features on Facebook, Klout for Business, and a personal assistant app you can both advertise on and use. Read More
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My View Producing Visual Content and Overcoming Creative Block: Q&A With Nick Westergaard
By Verónica Maria Jarski
The 2013 B2B Forum will introduce you to a host of marketing adventurers in October; in the meantime, we'll be posting Q&As with some of those intrepid marketers. Up next is Nick Westergaard of Brand Driven Digital. Read More
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Apr 11
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