Today's dose of marketing know-how.
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Today's dose of marketing know-how | Saturday, March 29, 2025
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In This Issue
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ARTICLE
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AI Meets RCS: The New Standard for Mobile Messaging Engagement
RCS is redefining mobile messaging, and AI is amplifying its impact. Learn how these technologies will work together for better customer engagement and messaging.
Read more ➔
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RESEARCH
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How ChatGPT Is Evolving as a Search Platform
Has ChatGPT been sending traffic to external sites? Are people enabling the platform's SearchGPT feature? Does search intent tend to be different on ChatGPT compared with Google?
Check out the study findings ➔
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ARTICLE
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Essential Tech PR Strategies for Startups and Established Companies Alike
Discover how modern tech PR combines storytelling, positioning, and authenticity to help startups and established firms gain visibility and credibility.
Read more ➔
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INFOGRAPHIC
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Building a Strong LinkedIn Profile: The Basics
The infographic provides advice on what to consider across six key areas of your LinkedIn profile: the photo, headline, about section, featured content section, activity section, and experience section.
See the infographic ➔
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ARTIFICIAL INTELLIGENCE
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AI Update, March 28, 2025: AI News and Views From the Past Week
Catch up on select AI news and developments from the past week or so.
Stay in the know ➔
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ARTICLE
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The Benefits of Operationalizing VoC Data in Real-Time for Frontline Employees
Discover how real-time VoC data empowers frontline employees, enhances CX, and drives business results.
Read more ➔
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SPONSORED ARTICLE
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How to Build a Winning Product Content Management Strategy With DAM and PIM
Learn how DAM and PIM systems support a strong product content strategy by streamlining collaboration, accelerating workflows, and enhancing consistency.
Read more ➔
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FOR MARKETINGPROFS PRO MEMBERS
Creative Ideas to Boost Engagement
How did one brand get 45% email open rates... when the industry average is 8%? By including cartoons in their emails. Another brand uses GIFs to stand out in their industry. "But these won't work in B2B," you whisper. Are you sure? Why not try a few ideas from "The Power of Visual Storytelling." It's Lesson 12 in B2B Storytelling for Humans: Stories That Inspire Buyers to Action—and it's free for PRO members.
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Upcoming Events
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APR
2
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Session 8 of Content Marketer's Crash Course
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APR
10
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60-minute webinar | sponsored by Cvent
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APR
11
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3 free live sessions | sponsored by Webflow
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APR
29
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Free virtual conference | 14 marketing veterans will coach you through their winning B2B strategies
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