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In This Issue
+ How-To: Seven Dead Ends on Your Website—and How to Fix Them Today
+ Podcast: How to Become a Social Business: Marcus Nelson of Addvocate
+ #SocialSkim: Facebook & Oculus, Twitter Photo Tags & Collages, The Office...
+ PRO Seminar: Become the Most Highly Recommended Brand in Your Category
+ Survey Says: Email Design and Platform Trends
+ Infographic: What's Your Acronym IQ?
+ My View: Three Ideas for a Compelling Welcome Email
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How-To Seven Dead Ends on Your Website--and How to Fix Them Today
By Andy Crestodina
Is your site sending traffic down one-way or dead-end streets? Are there places where your user flow completely stops? Sadly, most websites are filled with dead ends—and huge missed opportunities... Read More
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Podcast Becoming a Social Business: Marcus Nelson of Addvocate Talks to Marketing Smarts
By Kerry O'Shea Gorgone
Marcus Nelson, founder of Addvocate, shares insights into how companies can empower employees as brand advocates (and why they should)! Read More
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PRO Seminar: Transform Your Business to Be the Most Highly Recommended Brand in Your Category
A pioneer of word-of-mouth marketing will share with you best-practices and real-world examples, showing how you can gain a competitive edge and become the most highly recommended brand in your category. Read More
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Survey Says
Email Design and Platform Trends
By Ayaz Nanji
Emails are becoming more active, with the use of animation, scrolling, and video more than doubling from 2012 to 2013, according to a recent report from Experian Marketing Services. Read More
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Quick Take
#SocialSkim: Facebook and Oculus, Twitter Photo Tagging and Collages, The Office Time Machine
By Angela Natividad
Facebook buys Oculus, and the crowd cheers (or does it?)! Twitter enables photo collaging and tagging. And one powerful project takes you back in time... via The Office. It's all in this week's #Socialskim! Read More
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My View Three Ideas for a Compelling Welcome Email
By Emily Konouchi
Does your company send welcome emails? It should: They garner, on average, a 50% open rate. Here are some ideas to help you make welcome emails part of your marketing strategy. Read More
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Apr 1
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Apr 8
 FREE Seminar—Three Keys for Successful Customer-Centric Marketing
Apr 10
 PRO Seminar—Use Your Data to Cut Through the Noise and Drive Customer Engagement
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 Virtual Conference—Social Media Marketing: A Map for Social Evolution 3 online sessions—FREE!
Apr 17
 PRO Seminar—Five Tips for Creating Email Subject Lines that Increase Conversions
Oct 9-10
 B2B Forum 2014—Boston, MA Earliest Bird gets the worm: register today and save $600!
 
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