MarketingProfs This Week

Saturday, March 26, 2022

📋 Table of Contents

1. Does Your Website Really Need That? Five Elements to Rethink

2. The State of B2B Marketing Training

3. How to Align Content to the Buyer's Journey for Increased Conversions

4. More Meaningful Metrics: Four Tips for Marketers Post-Apple iOS 15 Privacy Updates

5. Four Things You Should Know About Email List Validation

6. Adapting Marketing Measurement to a Post-Cookie World

7. Keep It Simple, Sparky MarketingProfs B2B Forum Online

Scroll down for more, including industry news, community goings-on, and other useful resources.

Does Your Website Really Need That? Five Elements to Rethink
article
Does Your Website Really Need That? Five Elements to Rethink
Remember the early days of the Web when we'd throw everything possible onto a website just because we could (RIP midi files)? Turns out that's not the best way to get people to engage. You should think twice about whether your site needs these five things. »
The State of B2B Marketing Training
research
The State of B2B Marketing Training
B2B marketers are participating in professional training, but too often it's not helping them improve business results, according to recent research Check out the study findings. »
How to Align Content to the Buyer's Journey for Increased Conversions
article
How to Align Content to the Buyer's Journey for Increased Conversions
High conversion rates for your content can be elusive, but a solid way to get there is by ensuring your prospects are being served exactly what they need—and in the right order. Check out these tips for aligning content to each customer journey. »
More Meaningful Metrics: Four Tips for Marketers Post-Apple iOS 15 Privacy Updates
article
More Meaningful Metrics: Four Tips for Marketers Post-Apple iOS 15 Privacy Updates
Apple's email privacy updates have been a migraine for some marketers who depend on email data for their campaigns. But it's time to rise to the challenge and admit that open rate doesn't matter much, anyway. Here are four things that do. »
Four Things You Should Know About Email List Validation
article
Four Things You Should Know About Email List Validation
You've obtained a prospect's email address. Huzzah! Nothing can stop you now! Except spam traps. And temp emails. And bounce rate. And... well, that's why you need email list validation. »
Adapting Marketing Measurement to a Post-Cookie World
infographic
Adapting Marketing Measurement to a Post-Cookie World
This infographic from InfoTrust explores how to protect privacy without sacrificing data quality. Check out the infographic. »
Keep It Simple, Sparky
MarketingProfs B2B Forum Online
Why do your customers make the choices they do? And can you harness that behavior to improve your marketing success? Kenda Macdonald, author of Hack the Buyer Brain, wants your marketing to gel with your buyers' mental biases. Join Kenda on April 6 at B2B Forum Online to discover how to tweak your marketing for increased conversion, engagement, and customer loyalty.
Get educated
Afoot in the Neighborhood
MarketingProfs community goings-on
Ever catch yourself wondering how many companies actively train their B2B marketers? Wonder no more. At MarketingProfs, we've taken it upon ourselves to bring you the first official State of B2B Marketing Training report. Its results might surprise you.
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
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News You Can Use
Updates from around the industry
6sense Named a Leader in Account-Based Marketing Platforms Report PR Newswire
Simon Data Partners With Snowflake to Make Customer Data Accessible to Marketers Digital Journal
Demandbase Named a Leader in Account-Based Marketing Platform Report Martechcube
Idera Acquires SaaS Industries PR Newswire
Flike Raises $1.6M to Build GitHub for Spreadsheets Forbes
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