MarketingProfs This Week: 26 March 2016 Issue: MarketingProfs This Week

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: 10 Essential Tools for Marketing on Instagram
2.	#SocialSkim: Are 'Bots' About to Replace Apps? Plus 13 More Stories This Week
3.	Podcast: Branding, Philanthropy, and Open Hearts: Actress Jane Seymour [Video]
4.	PRO Seminar: Email Design for Non-Designers
5.	Survey Says: The Impact of Responsive Design on Email Engagement
6.	My View: Agile Marketing Can Help You Stay Sane Amid Increasing Customer Demands
7.	Infographic: Marketing Technologists: Who They Are and Why They Matter

Number crunching got you down? Check out Marketing Measurement & Analytics and learn the secret to simple, powerful marketing metrics. 11 classes. 6 hours. Tons of easy-to-implement ideas. Register using code MEASURE and save $200!

How-To

10 Essential Tools for Marketing on Instagram

By Preston Pierce

Have you been using Instagram in your social media marketing campaigns? If not, would you like to? Either way, you could probably do with a little less work and a little more simplification. These tools will help. Read More

Podcast

Branding, Philanthropy, and Open Hearts: Actress Jane Seymour on Marketing Smarts [Video]

By Kerry O'Shea Gorgone

Award-winning actress, author, and philanthropist Jane Seymour shares lessons on branding, storytelling, and the importance of giving back in this special video edition of Marketing Smarts. Read More

FOR PRO Members

Seminar: Email Design for Non-Designers

You'll learn the basic design process and explore design principles such as the use of white space, content hierarchy, color, images, and more. You'll discover how to use this foundation to create effective communications and improve the performance of email marketing programs. Read More

Looking for a surefire way to prove the value of your marketing campaigns? Not sure what metrics you need to show the boss? Check out Marketing Measurement & Analytics. You'll learn what data you need to collect and what to do with it once you've got it. Save $200 when you register using code MEASURE.

Survey Says

The Impact of Responsive Design on Email Engagement

By Ayaz Nanji

Brands that have adopted responsive email design are receiving many more clicks on the content inside their messages, according to a recent report from Yesmail. Read More

Quick Take

#SocialSkim: Are 'Bots' About to Replace Apps? Plus 13 More Stories in This Week's Roundup

By Christian Neri

Find out how "bots" will revolutionize social, and read all about how Facebook, Twitter, and Pinterest plan to dive deeper into video. Also: whether Twitter will change its character limit, why first impressions in B2B hinge on social, and how to make your brand a star on Tumblr. Read More

My View

Agile Marketing Can Help You Stay Sane Amid Increasing Customer Demands

By Andrea Fryear

Today's marketers are overwhelmed, and increasing consumer demands just add to marketers' stress. Agile marketing, however, can help marketers feel less crazy and achieve more control. Read More

event calendar

Mar 29	FREE Seminar—Using Emotional Connections to Turn Content Into Customers
Apr 5	FREE Seminar—How to Optimize Your Website for a Global Audience
Apr 7	PRO Seminar—How to Use Media Relations to Drive SEO
Apr 8	Virtual Conference—Video Marketing \| 3 online sessions *FREE!*
Apr 12	FREE Seminar—10 Tips for Digital Marketing Success
Apr 14	MarketingProfs University—Marketing Measurement & Analytics

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Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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