📋 Table of Contents

Saturday, March 25, 2023

📋 Table of Contents

1. ChatGPT Is Everywhere. Here's How to Keep Your Job.

2. The Mechanics of Running a Content-First B2B Marketing Department

3. Wither Facebook? The Social Platforms Used Most in 2023

4. Digging in the Wrong Place: Misunderstanding Where SaaS Growth Comes From (Article 1 of 3)

5. What Americans Value Most in a Job

6. How to Market Your Agency During a Recession

7. Secret SEO Sauce MarketingProfs Master Class

Scroll down for more, including industry news, community goings-on, and other useful resources.

article

ChatGPT Is Everywhere. Here's How to Keep Your Job.

AI will only replace you if your pitches and marketing copy are as wooden as those crafted by... well, a robot. It's time to embrace your humanity. »

podcast

The Mechanics of Running a Content-First B2B Marketing Department

Host George B. Thomas and content expert Joe Pulizzi talk about why content strategy requires patience and consistency, what the difference is between epic and mediocre content, and why content marketers need to start thinking like publishers. Read more and listen in. »

research

Wither Facebook? The Social Platforms Used Most in 2023

Facebook is by far the social platform Americans say they use most often, but its popularity is waning and varies widely among different age groups, according to recent research. Check out the study findings. »

article

Digging in the Wrong Place: Misunderstanding Where SaaS Growth Comes From (Article 1 of 3)

SaaS companies grow fast. At first, the growth originates from winning deals. But over time, most of the growth comes from somewhere else. »

infographic

What Americans Value Most in a Job

Americans say work-from-home options are one of the things they value most in a job—second only to a competitive salary, according to findings from a survey of 1,002 full-time workers from across the United States. Check out the infographic. »

article

How to Market Your Agency During a Recession

When the economy tanks, companies often cancel outsourced creative and try to do everything in-house. Get tips on how to market your agency and make the best of an economic downturn. »

Secret SEO Sauce

MarketingProfs Master Class

Getting your website listed earlier is a challenge for many companies. That's why we asked Andy Crestodina to share his secret SEO sauce. To get your own site ranked higher in search results, check out Andy's Master Class, The Art of Being Found: SEO for (Non-Techie) Marketers.

Get that SEO sauce

Afoot in the Neighborhood

MarketingProfs community goings-on

It's time to shake it like a MarketingProfs PRO! This spring, join us for Shakeup B2B: a full-day online conference, plus exclusive pre-conference activities such as one-on-one Ask an Expert sessions and speaker-led topical networking discussions. And these aren't just any presentations—these are bold, future-thinking, rule-breaking ideas. Because to succeed in 2023, you need to shake things up. Register now!

Do you have a PRO subscription? Do you want to cheer on and connect with other PRO marketers? Of course you do. It's time to join the brand-new MarketingProfs PRO Slack community! When you sign in on our site as a PRO member, look for the popup in the lower right of your screen and click the link. We're waiting to say hello!

Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.

You're probably familiar with the legendary Marketing Smarts Podcast. But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Monday on YouTube and LinkedIn!

How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!

Did You Miss Us?

Recent MarketingProfs content

What Americans Value Most in a Job [Infographic] »

Wither Facebook? The Social Platforms Used Most in 2023 »

ChatGPT Is Everywhere. Here's How to Keep Your Job. »

Tech, AI, and Marketing: The Evolution of SEO Strategy »

Can ChatGPT Write B2B Tech Articles? [Infographic] »

How B2B Marketers Can Use an Organic Social Media Strategy for Success in 2023: Dorien Morin-van Dam on Marketing Smarts [Podcast] »

News You Can Use

Updates from around the industry

DemandLab Announces Insentric, A New Marketing Intelligence Platform GlobeNewswire

Storyblok's Content Management System Delivers 582% ROI for Customers That Modernize Their Content Operations Storyblok

Terminus Launches New Curated Go-to-Market Data Solution PR Newswire

World's Leading Customer Data Platform Adobe Real-Time CDP Debuts Industry-First Innovations Business Wire

Google Rolls Out Its Bard Chatbot to Battle ChatGPT WIRED

ON24 Scales Digital Engagement for Adobe Experience Cloud Customers Business Wire

Upcoming Events

MAR

How to Solve the Landing Page Problem in Paid Search With a Little Help From AI Content
60-minute webinar | sponsored by Instapage

APR

Shakeup B2B—online event exclusively for MarketingProfs PRO members looking to shake up their companies and careers
Main Conference April 13 | Workshops April 11–12

APR

Five Ways to Use Social Media to Build Brand Reputation as an Expert
45-minute webinar | featuring Jon-Stephen Stansel

Comments? Contact us.
Advertising/Sponsorship here or telephone 866-557-9625.
Read our Terms of Service here.

MarketingProfs LLC
1985 Riviera Dr, Ste 103-17
Mount Pleasant, SC 29464

Did someone who cares about you forward this to you? Subscribe here to get your own copy.