MarketingProfs Today: 24 March 2018: MarketingProfs This Week

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: How Marketers Can Be Effective Business Storytellers (And Why They Should Be)
2.	Article: Measuring Marketing ROI on Google AdWords [Sponsored]
3.	Podcast: Creativity, Disruption, and the Expression Economy: Ron Tite
4.	PRO On-Demand Seminar: How to Use Email to Build Customer Relationships
5.	Survey Says: The Technology Habits of Americans Age 50 and Older
6.	Infographic: How to Measure Your Content Marketing Efforts

Time is running out to save up to $600 on your pass to MarketingProfs B2B Marketing Forum. Get your ticket by midnight ET March 30.

How-To

How Marketers Can Be Effective Business Storytellers (And Why They Should Be)

By Bree Baich

Storytelling is key to successful marketing and advertising, but how can you make your audience really feel the story and be captivated enough to hear more? Read More

Measuring Marketing ROI on Google AdWords

By DataRobot [Sponsored Content]

Many marketers see a return on Google AdWords, but they don't know which keywords are performing best. Here's how you can understand that key info and make your AdWords advertising even more effective. Read More

Podcast

Creativity, Disruption, and the Expression Economy: Ron Tite on Marketing Smarts

By Kerry O'Shea Gorgone

Ron Tite, speaker, author, and owner of a content marketing agency, says creativity is the key to marketing, likens business disruption to a political coup, and discusses the rise of the Expression Economy—his take on modern business. Read More

FOR PRO Members

On-Demand Seminar: How to Use Email to Build Customer Relationships

In this online seminar, you'll learn about all aspects of an email lead nurturing program, from initial awareness to post-purchase follow-up. You'll get insight, tactics, tips, and takeaways that you can implement to improve the email relationship-building campaigns for your business. Read More

Putting people to sleep is no bueno. Games! Video! Interactivity! Get those webinar attendees PUMPED! We promise this webinar on Tuesday, March 27 won't be boring: 7 Secrets to Avoid a Boring Webinar.

Survey Says

The Technology Habits of Americans Age 50 and Older

By Ayaz Nanji

Most Americans age 50 and older are texting to keep in touch, using both a computer and smartphone, and connecting via social media, according to recent research from AARP. Read More

At-A-Glance

How to Measure Your Content Marketing Efforts [Infographic]

By Laura Forer

How do you measure your content marketing efforts? Start by looking at key metrics at specific stages of the customer journey: awareness, consideration, and conversion. This infographic walks you through how to do that. Read More

event calendar

Mar 27	FREE Seminar—7 Secrets to Avoid a Boring Webinar
Apr 3	FREE Seminar—Be Fearless in Your Pursuit of Meaningful Engagement
Apr 19	Teach Me How—Content Strategy for B2B Lead Generation
May 11	Virtual Conference—Email Marketing \| More results! Less filler.
Nov 13-16	B2B Marketing Forum—Register by March 30 to save up to $600!

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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