📋 Table of Contents

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Saturday, March 23, 2024 | Today's dose of marketing know-how.

📋 Table of Contents

1. Taylor Swift's PR Strategy: Lessons for Any Brand

2. Twitter/X Engagement Benchmarks for Brands

3. Seven 'Smarketing' Metrics You Should Be Tracking to Align Marketing and Sales

4. A Simple Checklist and Schedule for Social Media Marketing

5. Email Marketing Lookbook: Examples of Highly Engaging Campaigns sponsored

6. The Value of Every Single Customer: How to Calculate Customer Lifetime Value

7. AI Update, March 22, 2024: GPT-5, New YouTube AI Rules, 'AI-Washing,' More

8. Maximizing Your Reach: Key Concerns in Promoting and Amplifying Your Content

9. The State of Generative AI Use in Public Relations

10. Attract Leads With a Lead Magnet MarketingProfs Working Webinar for PRO Members

Scroll down for more useful resources.

article

Taylor Swift's PR Strategy: Lessons for Any Brand

Uncover the secrets behind Taylor Swift's PR success and transform your own brand's approach to storytelling, engagement, and consistent authenticity. Ready to elevate your brand's PR strategy? Dive in to learn more! »

research

Twitter/X Engagement Benchmarks for Brands

Audience interactions with brand posts on Twitter/X stabilized in 2023 following a drop in 2022, according to recent research. Check out the study findings. »

article

Seven 'Smarketing' Metrics You Should Be Tracking to Align Marketing and Sales

Unlock the potential of your sales and marketing teams with key smarketing metrics. Discover how alignment can propel your business forward. Learn more now. »

infographic

A Simple Checklist and Schedule for Social Media Marketing

This infographic covers the core social media to-dos that should be carried out each week, month, and quarter, with a particular focus on essential paid media tasks for marketers. Check out the infographic. »

sponsored

Email Marketing Lookbook: Examples of Highly Engaging Campaigns

Unlock the secrets of email engagement with a harmonious blend of design, content, and technology. See stunning campaigns from top brands in Data Axle's 2024 edition of the Email Marketing Lookbook. Get Inspired! »

article

The Value of Every Single Customer: How to Calculate Customer Lifetime Value

Key business metrics are there to tell you how well you're meeting customers' expectations and gaining conversions. One of the most important metrics to measure is customer lifetime value (CLV). See why it matters and how to calculate it. »

opinion

AI Update, March 22, 2024: GPT-5, New YouTube AI Rules, 'AI-Washing,' More

Catch up on select AI news and developments from the past week or so. Stay in the know here. »

video

Maximizing Your Reach: Key Concerns in Promoting and Amplifying Your Content

Consider this episode of the Marketing Smarts Live Show a beacon for B2B marketers seeking to elevate their content, engage their audience more effectively, and achieve tangible results in a crowded digital landscape. Tune in! »

research

The State of Generative AI Use in Public Relations

Are PR pros using generative AI to help with their jobs? If so, what sorts of tasks are they using AI programs for? Find out. Check out the study findings. »

Attract Leads With a Lead Magnet

MarketingProfs Working Webinar for PRO Members

Lead magnets provide valuable information in exchange for a prospect's contact information. But not all lead magnets are created equal. What should be in your lead magnet? And when it's created, how should you promote it? Discover the answers and more in Kenda Macdonald's five-part Demand Gen Working Webinar series. Available to PRO members now.

Attract more leads

Afoot in the Neighborhood

MarketingProfs community goings-on

Yet another brand-new AI weekly series has just been announced! AI for Demand Gen Marketers is here to help you dive deep into demand generation to increase your funnel's effectiveness and boost your conversion rates. And it's FREE for PRO members! Register now to up your game with AI for demand gen. And check out all 30 sessions in the three-series AI for B2B Marketers by MarketingProfs.

Advance your career, network with peers, create amazing memories, and meet new friends at the MarketingProfs B2B Forum—the conference filled with presentations, workshops, and inspiration. November may seem far away, but now is when you can grab your ticket... while it's still $600 off.

It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free 2023 State of B2B Marketing Training Report.

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