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| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Saturday, March 23, 2019 |
| Five Reasons Every B2B Marketer Should Make the Switch to Google Tag Manager | ||||
| If you're a B2B marketer, you're obsessed with customers' data about their buyer journeys. You want to know how often people visit your webpages, how long they stay, when they leave, what content is getting the most conversions... So if you don't use Google Tag Manager yet, it's time to get up to speed. | ||||
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| How Effective Is Your Brand on Social Media? Here's How You Can Measure That. | ||||
| Is social media helping us reach potential customers? After all, we're sweating blood to create social media content and investing in ad campaigns to help our content gain more visibility. Is all of that delivering business results? We should find out. | ||||
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| Three Reasons Most Content Marketing Fails, and What to Do About Them | ||||
| Instead of flooding the Internet with content that's merely meh, avoid these three content marketing mistakes to ensure that you are strategically producing content that breaks through and wows your audience. | ||||
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| Analyzing the Results of Your Email Marketing Campaign: A Course | ||||
| Email marketing gives you a massive number of opportunities for testing. And that means endless ways to tweak and improve your results. But you need to know how to gather, analyze, and interpret the data into clear, actionable marketing insights. This course shows you how to do just that. Learn more. | ||||
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| How to Clearly Articulate What You or Your Brand Do: Clarity Consultant Steve Woodruff on Marketing Smarts [Podcast] | ||||
| Potential customers or clients don't buy what they don't understand, which is why clarity is so important. Clarity consultant Steve Woodruff offers insights on how to connect your brand with its purpose, with its message, and with people—and therefore create new business opportunities. | ||||
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| 11 Important Skills for Modern Marketers [Infographic] | ||||
| Within a single generation, marketing and consumers alike have been transformed by technology, the Web, and social media. Not only marketers but also small business owners and entrepreneurs now have to continually up their marketing game to keep pace. As a modern marketer, you'll need to master these 11 marketing skills and tactics. | ||||
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| The Most Unacceptable Office Communication Habits and Manager Behaviors [Study] | ||||
| Workers say the most unacceptable communication habits at the office are using a speakerphone in shared spaces, gossiping, using all caps in emails, and replying all. Here are the details, along with managers' unacceptable behaviors. | ||||
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