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| By Garrett Moon |
| Social media is full of numbers, but often we don't use them in any actionable way... because social metrics tend to be complicated. But here are some easy calculations that will point you in the right direction.
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| By Matthew Grant |
| Though we live in an era of participatory media, our notions of what an audience is and what audiences do has not changed much since the broadcast era. That's a problem, argues Sam Ford.
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| In just 10 minutes, you'll learn how to communicate with your customers and motivate them to take action. You'll walk away with several ideas for increasing your chances of getting a fantastic response.
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| By Kerry O'Shea Gorgone |
| Didn't get to attend this year's South by Southwest (SXSW) Interactive Festival? I braved long lines to sit at the best sessions and compiled the top takeaways for marketers who couldn't make the trek.
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