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In This Issue
+ How-To: Seven Traits of an Effective Marketing Leader
+ Podcast: Entrepreneurship for Freaks: Chris Brogan Talks to Marketing Smarts
+ #SocialSkim: Facebook's Mobile TED Coup & a Smart LinkedIn Collaboration
+ PRO NEW Take 10: How to Strike a Balance Between Analytics and Creativity
+ Survey Says: What B2B Buyers Want From Vendor Websites
+ Infographic: The Power of Video for Businesses
+ My View: SXSW Interactive 2014: Five Takeaways for Marketers
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How-To Seven Traits of an Effective Marketing Leader
By Jodi Sorensen
Developing a productive environment where marketing team members can do their best work even under stressful deadlines is a true leadership skill. The most effective marketing leaders tend to have these seven traits. Read More
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Podcast Entrepreneurship for Freaks: Chris Brogan Talks to Marketing Smarts
By Kerry O'Shea Gorgone
Chris discusses his new business book, The Freaks Shall Inherit the Earth, as well as what distinguishes "freaks" from traditional entrepreneurs and how to maintain a supportive community when the trolls come calling. Read More
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PRO NEW! Take 10: How to Strike a Balance Between Analytics and Creativity
To be a successful merchant, you must be both an artist and a scientist, a Michelangelo and an Einstein, right-brained and left-brained. You get the point! In just 10 minutes, you'll learn the top two skills an artist and a scientist must possess and how they mesh together to deliver sales and profitability to your business. Read More
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Advertisement  Writing is the most essential skill a marketer can master. It’s what gets your emails opened, your copy read, your links clicked, and your story shared. Our latest course, Marketing Writing Bootcamp, is 9 hours of instruction on all forms of marketing writing. Save $250 with our Early Bird Discount code: EARLYBOOT14.
Survey Says
What B2B Buyers Want From Vendor Websites
By Ayaz Nanji
Easily accessible contact information is the most import thing on a B2B vendor website, according to a recent report from Dianna Huff and KoMarketing Associates. Read More
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Quick Take
#SocialSkim: Facebook's Mobile TED Coup, a Smart LinkedIn Collaboration, More!
By Angela Natividad
Extra! Extra! Learn all about Facebook's mobile TED coup, Samsung's smart LinkedIn collabo, and what campaigns and videos roused the crowd this week. (Because if you watch nothing else today, you have to see the world from a GoPro on Superman's head.) Skim to fly high! Read More
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My View SXSW Interactive 2014: Five Takeaways for Marketers
By Kerry O'Shea Gorgone
Didn't make it to SXSW Interactive 2014? Don't worry; I took notes. Here are some session takeaways and brand lessons for marketers. Read More
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Mar 25
 FREE Seminar—Rethink the Funnel: A New Perspective on Attribution
Mar 27
 PRO Seminar—Transform Your Business to Be the Most Recommended Brand in Your Category
Apr 1
 FREE Seminar—The Eight Second Challenge
Apr 10
 PRO Seminar—Use Your Data to Cut Through the Noise and Drive Customer Engagement
Apr 10
 MarketingProfs University—Marketing Measurement & Analytics Use code MEASURE to save $200
Apr 11
 Virtual Conference—Social Media Marketing: A Map for Social Evolution 3 online sessions—FREE!
Oct 9-10
 B2B Forum 2014—Boston, MA Earliest Bird gets the worm: register today and save $600!
 
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