MarketingProfs This Week: 21 March 2015 Issue: MarketingProfs This Week

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: 20 Must-Have Tools for Clever Marketers
2.	Podcast: Social Media for Executives: Charlene Li on Marketing Smarts
3.	#SocialSkim: SXSW Reveals What's Next in Social, Plus More in This Week's Roundup
4.	PRO Take 10: How to Create a Social Media Listening Strategy
5.	Survey Says: Eye-Tracking Study: Native Ads vs. Banner Ads
6.	Infographic: The Seven Vital Components of Lead Generation
7.	My View: The Human Voice Is Crucial for Online Sales (Here's Proof)

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How-To

20 Must-Have Tools for Clever Marketers

By Elizaveta Naumov

As a marketer, you're often wearing many hats and simultaneously managing a variety of responsibilities and tasks. Luckily, there's an app or service for almost every marketing activity out there. Read More

Podcast

Social Media for Executives: Charlene Li on Marketing Smarts

By Kerry O'Shea Gorgone

Author and Altimeter founder and CEO Charlene Li explains why and how executives should use social media to engage with their employees, their customers, and their brands' larger audiences. Read More

FOR PRO Members

Take 10: How to Create a Social Media Listening Strategy

In just 10 minutes, you'll learn how to create a social media listening strategy that will jumpstart your social monitoring efforts, find conversations you can engage in, and help you to better identify prospective customers and industry thought leaders. Read More

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Survey Says

Eye-Tracking Study: Native Ads vs. Banner Ads

By Ayaz Nanji

Native ads in digital news feeds receive significantly more visual attention from consumers than banner ads do, according to a recent report from Sharethrough and Nielsen. Read More

Quick Take

#SocialSkim: SXSW Reveals What's Next in Social, Plus 10 More Stories in This Week's Roundup

By Angela Natividad

SXSW happened this week, offering up a deluge of what's next in social. Get the scoop on Meerkat and on Tinder's epic SXSW score. Also: how Snapchat affects Millennials, why selfies sell, and what Twitter and Facebook are up to. Skim to stay current. Read More

My View

The Human Voice Is Crucial for Online Sales (Here's Proof)

By Zoe-Lee Skelton

How important is a phone call for potential customers online? Very. These four statistics prove it. Read More

event calendar

Mar 24	FREE Seminar—How to Deliver Results by Leveraging Individualized Insights
Mar 26	PRO Seminar—Leverage Email for B2B: Tips for Each Stage of the Sales Funnel
Mar 31	FREE Seminar—How to Generate More Leads with Webinars
Apr 2	PRO Seminar—How to Build a Comprehensive Social Media Strategy
Apr 9	MarketingProfs University—Marketing Technology: Tips, Tools, & Tactics
Apr 10	Virtual Conference—Video Marketing: 3 online sessions—FREE!
Oct 20-23	B2B Marketing Forum 2015—Save up to $700 through March 31 Register Now

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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