📋 Table of Contents

Saturday, March 2, 2024

📋 Table of Contents

1. Why You Need a Brand Style Guide (Even If you Think You Don't)

2. The Most Important Skills for B2B Marketing Agency Teams

3. 10 Guiding Principles of Sales Enablement, Inspired by 'Nicolas Cage: Good or Bad?'

4. 10 Ways to Use AI for Sales Success

5. Get In-Depth, Hands-On Training With a Workshop at B2B Forum MarketingProfs event

6. Three Data-Led Content Marketing Predictions for 2024

7. How Artificial Intelligence Is Impacting SEO

8. How Corporate Comms Can Bridge the Gap With Business by Demonstrating Value

9. How Small Businesses Are Using AI for Content Marketing

10. Leap Year Conspiracy!!!! MarketingProfs Master Class for PRO Members

Scroll down for more useful resources.

article

Why You Need a Brand Style Guide (Even If you Think You Don't)

Maybe you think you can coast without brand guidelines because your employees or contractors or customers implicitly understand your brand. They don't. Or maybe you think it's too expensive to create a guide. The reality? You can't afford not to. »

research

The Most Important Skills for B2B Marketing Agency Teams

Executives at B2B marketing agencies say adaptability is the most important skill for their team members to have, according to research. Check out the study findings. »

article

10 Guiding Principles of Sales Enablement, Inspired by 'Nicolas Cage: Good or Bad?'

Sales enablement can feel worse than untangling a giant knot of half-burned-out Christmas tree lights. Luckily, a series of MarketingProfs articles undertook that metaphorical untangling. The lessons now unwound from that effort shine brightly as guiding principles of sales enablement. »

infographic

10 Ways to Use AI for Sales Success

Which tactics and strategies do salespeople who succeed with artificial intelligence tend to embrace? To find out, researchers surveyed 250 sales leaders, managers, and sales enablement professionals. Check out the infographic. »

MarketingProfs event

Get In-Depth, Hands-On Training With a Workshop at B2B Forum

Looking for in-depth, in-person training? Get a full-day workshop when you register for an All-Access pass to B2B Forum in Boston this fall. You'll experience in-person interaction led by an expert instructor, hands-on exercises, and peer collaboration. Select All-Access Pass and your workshop of choice when you register here. »

article

Three Data-Led Content Marketing Predictions for 2024

In the current environment, the pressure is on all marketers to produce results. Here are three predictions for how the coming year's standout content marketing performers will use data to their advantage. »

video

How Artificial Intelligence Is Impacting SEO

In this episode, the spotlight is on how artificial intelligence is revolutionizing SEO and marketing. Guest Chris Rodgers offers insights that can help guide marketers looking to navigate the complexities of integrating AI in their SEO and marketing. Tune in! »

article

How Corporate Comms Can Bridge the Gap With Business by Demonstrating Value

Demonstrating the link between investment in PR/corporate communications and business outcomes has always been hard. But proving value is getting easier. Here's what you need to know. »

research

How Small Businesses Are Using AI for Content Marketing

How are small businesses using artificial intelligence tools to create and improve their content? What types of content are they creating with AI? To find out, researchers surveyed 2,600 people who work for firms around the world. Check out the study findings. »

Leap Year Conspiracy!!!!

MarketingProfs Master Class for PRO members

Today's a "bonus day" on the calendar… but we're still at work. Sounds like a conspiracy to send more emails. Get to the bottom of it with The Real Truth About Email Marketing. This Master Class reveals everything you need for improved email response. Do it right, and I bet the powers that be won't hold another "bonus day" for a few years.

Get the truth about email now

Afoot in the Neighborhood

MarketingProfs community goings-on

A brand-new AI weekly series is underway! AI for Digital Marketers is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your digital marketing. And it's FREE for PRO members! Register now to up your game with AI.

Advance your career, network with peers, create amazing memories, and meet new friends at the MarketingProfs B2B Forum—the conference filled with presentations, workshops, and inspiration. November may seem far away, but now is when you can grab your ticket... while it's still $600 off.

It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free 2023 State of B2B Marketing Training Report.

Did You Miss Us?

Recent MarketingProfs content

The 50 Most Admired Companies in the World [Infographic] »

How Corporate Comms Can Bridge the Gap With Business by Demonstrating Value »

Three Data-Led Content Marketing Predictions for 2024 »

Why You Need a Brand Style Guide (Even If you Think You Don't) »

The Do's and Don'ts of Generative AI for Small Businesses [Infographic] »

Eight Steps to Ensure Brand Safety With Influencer Marketing »

Upcoming Events

MAR

Next-Gen Social: Unleashing AI for Epic Social Media Success with Brooke Sellas
Session 9 of our 10-week AI for Digital Marketers event

MAR

Content Marketing Friday Forum
3 live sessions | sponsored by Canto

MAR

The Brand Benefits Playbook
45-minute webinar | presented by Allen Weiss

Comments? Contact us.
Advertising/Sponsorship here or telephone 866-557-9625.
Read our Terms of Service here.

MarketingProfs LLC
1985 Riviera Dr, Ste 103-17
Mount Pleasant, SC 29464

Did someone who cares about you forward this to you? Subscribe here to get your own copy.