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| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Saturday, March 02, 2019 |
| Four Writing Lessons From Dr. Seuss: Create Instantly Memorable Marketing Copy | ||||
| Could you create effective marketing copy by imposing limits on how you write? How about by using some tricks and tactics that poets—and Dr. Seuss—use! Yes and yes. Craft unforgettable, memorable marketing copy by taking a page or two from Dr. Seuss. | ||||
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| What You Need to Know About GDPR and Data Privacy: Lisa Loftis of SAS Talks to Marketing Smarts [Podcast] | ||||
| Lisa Loftis of analytics software company SAS updates marketers on the General Data Privacy Regulation (GDPR) and offers advice on how to keep your data collection activities legal. | ||||
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| Why the MQL Is Broken, and What to Do About It | ||||
| sponsored | ||||
| Only 8% of companies say their marketing and sales teams are aligned. The source of the fracture in the relationship? The ubiquitous, but flawed, Marketing-qualified lead (MQL). Here's what you, as a marketer, can do about that. | ||||
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| How to Create the Perfect Lead Magnet: Three Essential Ingredients | ||||
| Want to create a lip-smacking lead magnet that prospects will come from far and wide to sample? You'll need the right mix to do it, including these three essential ingredients. Get your prospects coming back for more. | ||||
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| Email Marketing Campaign Management: A Learning Path | ||||
| Four full courses! Twenty-five lessons! Crazy-good experts as instructors! This learning path walks you through every step you need to take to run a successful email marketing program. It's practical. It's immediately useful. It's easy to implement... Why wait? Hop on the path to email success. | ||||
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| How Local Businesses Should Be Marketing in 2019 | ||||
| It happens at the start of every year: Local businesses are eager to activate their marketing plans; but, after a busy holiday season, even the most experienced marketers can be overwhelmed. Here are some simple steps to get going and stay on track in 2019. | ||||
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| The Optimal Sales Cadence: Frequency and Duration Benchmarks [Research Study] | ||||
| How many times should salespeople contact prospects? How long should outreach last? What is the optimal spacing between contact attempts? How quickly should sales reps respond to prospects? Check out these 4 charts. | ||||
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| Supercharge Your Content Marketing With Interactive Content [Infographic] | ||||
| Passive content, including video, is out for 2019, claims this infographic. So what's in? Immersive storytelling and interactive content. Check out all the marketing benefits of using interactive content. | ||||
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| So glad you could join us today! —Vahe Habeshian, Director of Publications |
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