MarketingProfs This Week: 19 March 2016 Issue: MarketingProfs This Week

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: The Problem With Marketing Dashboards: Pure Data Visualization Is Rarely Successful
2.	#SocialSkim: Instagram: 'Chronological Order Is so... Yesterday'; Plus 11 More Stories
3.	Podcast: Measuring the B2B Customer Journey: SmartBear CMO Bryan Semple
4.	PRO Seminar: Amplify Your Marketing With Brand Metaphors
5.	Survey Says: Google AdWords Benchmarks by Industry
6.	My View: Three Huge Mistakes You're Committing in Your Social Content
7.	Marketing Video: No Lead Left Behind
8.	Infographic: The Biggest Sales-Enablement Problems and Their Solutions

Join us on March 22 for our free seminar An Email Marketer's Guide to Open-Time Personalization. Register today.

How-To

The Problem With Marketing Dashboards: Pure Data Visualization Is Rarely Successful

By Alexander Skorka

The success or failure of a dashboard is closely linked to data visualization. But focus purely on the visualization, and you'll fail. So consider these three questions and then take the prescribed actions. Read More

Video

Marketing Video: No Lead Left Behind

By Cassie Nelson

Though too many leads certainly isn't a bad problem to have, it can be a problem nonetheless if a company's marketing efforts are being driven by lead volume rather than lead quality. Read More

Podcast

Measuring the B2B Customer Journey: SmartBear CMO Bryan Semple on Marketing Smarts

By Kerry O'Shea Gorgone

SmartBear CMO and MarketingProfs University instructor Bryan Semple shares insights on marketing measurement and the B2B customer journey. Read More

FOR PRO Members

Seminar: Amplify Your Marketing With Brand Metaphors

You'll discover seven archetypal metaphors that span countries, cultures, languages, and dialects. And you'll learn a step-by-step process to discovering your ideal brand metaphor and how to use it to engage and persuade your audience. Read More

Join us on April 8 for our Video Marketing Virtual Conference. 3 sessions, live Q&A, and more. Register today.

Survey Says

Google AdWords Benchmarks by Industry

By Ayaz Nanji

Which industries have the highest, or lowest, Google AdWords click-through rates, engagement levels, and costs? Read More

Quick Take

#SocialSkim: Instagram: 'Chronological Order Is so... Yesterday'; Plus 11 More Stories

By Christian Neri

This week, all about new frontiers: Instagram ditches chronological order and adopts algorithm; Facebook, WhatsApp, and Snapchat push encryption boundaries; and Facebook's Canvas ads could be a mobile game-changer. Read More

My View

Three Huge Mistakes You're Committing in Your Social Content

By Katie Carlson

Want to be seen as a trusted advertiser and transparent brand? Then follow the FTC's endorsement guidelines and avoid these big social content mistakes. Read More

event calendar

Mar 22	FREE Seminar—An Email Marketer's Guide to Open-Time Personalization
Mar 24	PRO Seminar—Email Design for Non-Designers
Mar 29	FREE Seminar—Using Emotional Connections to Turn Content Into Customers
Apr 5	FREE Seminar—How to Optimize Your Website for a Global Audience
Apr 8	Virtual Conference—Video Marketing \| 3 online sessions *FREE!*
Apr 14	MarketingProfs University—Marketing Measurement & Analytics

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Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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