MarketingProfs This Week

Saturday, March 18, 2023

📋 Table of Contents

1. The New Customer Journey: How to Reach B2B Buyers in 2023

2. How B2B Marketers Can Use an Organic Social Media Strategy for Success in 2023

3. In the Age of Automation, Focus on Strategy: Agency Best-Practices

4. What Senior Tech Leaders Look for in B2B Content

5. Tech, AI, and Marketing: The Evolution of SEO Strategy

6. Publication vs. Library: The Two Kinds of Content Strategies

7. Why Tone Matters More Than Ever in Business Communication

8. Ugh... Numbers. (Let's Make It Easier.) MarketingProfs Master Class

Scroll down for more, including industry news, community goings-on, and other useful resources.

The New Customer Journey: How to Reach B2B Buyers in 2023
article
The New Customer Journey: How to Reach B2B Buyers in 2023
To keep up with evolving buyers, sellers need to better understand the new customer journey. Here's what that means in 2023. »
How B2B Marketers Can Use an Organic Social Media Strategy for Success in 2023
podcast
How B2B Marketers Can Use an Organic Social Media Strategy for Success in 2023
Join host George B. Thomas and social media professional Dorien Morin-van Dam for a discussion about the pillars of an organic social media strategy: content, community, and conversation. Read more and listen in. »
In the Age of Automation, Focus on Strategy: Agency Best-Practices
article
In the Age of Automation, Focus on Strategy: Agency Best-Practices
To differentiate themselves from marketing automation tools, agencies (and marketers, more generally) need to focus on how they can provide unique, long-term value. Here are three ways to do that. »
What Senior Tech Leaders Look for in B2B Content
research
What Senior Tech Leaders Look for in B2B Content
When searching for content related to B2B vendors, senior leaders at enterprise tech companies say they are most concerned with whether the information will help them meet a specific goal, according to recent research. Check out the study findings. »
Tech, AI, and Marketing: The Evolution of SEO Strategy
article
Tech, AI, and Marketing: The Evolution of SEO Strategy
Even among the proliferation of AI and tech tools, focusing on business goals and the marketing side of SEO strategy is the way to win. Here's why that's the case. »
Publication vs. Library: The Two Kinds of Content Strategies
infographic
Publication vs. Library: The Two Kinds of Content Strategies
This infographic explores the differences between publication and library content strategies in areas such as timelines and topics, and it looks at how to succeed with each approach. Check out the infographic. »
Why Tone Matters More Than Ever in Business Communication
research
Why Tone Matters More Than Ever in Business Communication
As teams are becoming more dispersed, the tone of written business communication is becoming increasingly important, according to recent research. Check out the study findings. »
Ugh... Numbers. (Let's Make It Easier.)
MarketingProfs Master Class
You didn't get into marketing for the math, did you? Doesn't matter—when you start spending money and tracking results, you better know a thing or two. Now you can learn financial goal setting and marketing measurement in just two short hours! Samantha Stone makes it easy with A Marketer's Field Guide to Financial Goal Setting and Measurement. Just don't turn into an accountant, mmmk?
Check out the Master Class
Afoot in the Neighborhood
MarketingProfs community goings-on
It's time to shake it like a MarketingProfs PRO! This spring, join us for Shakeup B2B: a full-day online conference, plus exclusive pre-conference activities such as one-on-one Ask an Expert sessions and speaker-led topical networking discussions. And these aren't just any presentations—these are bold, future-thinking, rule-breaking ideas. Because to succeed in 2023, you need to shake things up. Register now!
Do you have a PRO subscription? Do you want to cheer on and connect with other PRO marketers? Of course you do. It's time to join the brand-new MarketingProfs PRO Slack community! When you sign in on our site as a PRO member, look for the popup in the lower right of your screen and click the link. We're waiting to say hello!
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
You're probably familiar with the legendary Marketing Smarts Podcast. But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Monday on YouTube and LinkedIn!
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Did You Miss Us?
Recent MarketingProfs content
In the Age of Automation, Focus on Strategy: Agency Best-Practices »
What Senior Tech Leaders Look for in B2B Content »
Publication vs. Library: The Two Kinds of Content Strategies [Infographic] »
How to Recognize When It's Time to Expand Into New Digital Marketing Channels »
12 'Dark Patterns' That Websites Use to Trick Visitors [Infographic] »
B2B Influencer Marketing—The Good, the Bad, and the Ugly: Mike Allton on Marketing Smarts [Podcast] »
News You Can Use
Updates from around the industry
AI Dynamics' NeoPulse AI Platform Awarded Best Product for Product Managers in B2B Tech MarTech Series
ON24 Expands Capital Return Program to $125M and Announces Governance Enhancements MarTech Series
6sense Unveils Revolutionary AI-Powered Revenue Creation Technology Business Wire
Intelligent Relations' AI-powered PR Platform Levels the Media Playing Field for Small Businesses and Startups Yahoo Finance
Simpli.fi Completes Acquisition of Contextual and Native Demand-Side Platform Bidtellect PR Newswire
Press Hook Launches Free AI-Powered Media Pitch Generator Destination CRM
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