MarketingProfs Today: 18 March 2017 Issue: MarketingProfs This Week

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: The New 'SEO': 5 Ingredients for a Profitable Search Experience Optimization Recipe
2.	Podcast: Solve the Mystery of Why People Buy: 'Brand Seduction' Author Daryl Weber
3.	PRO On-Demand Seminar: Boost Your Revenue With a Customer Advisory Board
4.	Survey Says: Email Marketing Benchmarks: 4Q16 Average Open, Click, and Bounce Rates
5.	#SocialSkim: Facebook Clones Snapchat (Again), Google vs. Slack: 11 Stories This Week
6.	Infographic: Get the Most Out of Your Marketing Automation Tools

Don't miss the best B2B marketing conference on the planet: MarketingProfs B2B Marketing Forum, October 3-6, 2017. Register by March 31 to get the "Rebel" price and save $600 (PRO members save more).

How-To

The New 'SEO': Five Ingredients for a Profitable Search Experience Optimization Recipe

We have entered a new age of search experience optimization—and marketers the world over are on the hunt for the best recipe for cooking up a profitable search experience. Read More

Podcast

Solve the Mystery of Why People Buy: 'Brand Seduction' Author Weber on Marketing Smarts

By Kerry O'Shea Gorgone

Former Global Director of Creative Strategy at Coca-Cola Daryl Weber shares insights from his Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands and offers tips on how to forge emotional connections with your audience. Read More

FOR PRO Members

On-Demand Seminar: Boost Your Revenue With a Customer Advisory Board

You'll learn the essential elements of creating and managing a world-class CAB program. You'll learn how to set up a customer advisory board, run effective in-person and remote meetings, and turn those meeting insights into actions that will help you retain customers and positively impact your bottom line. Read More

Ready to break your routine and start making marketing videos? Our free Video Marketing virtual conference will include 3 sessions designed to give you actionable insights that you can implement NOW.

Survey Says

Email Marketing Benchmarks: 4Q16 Average Open, Click, and Bounce Rates

By Ayaz Nanji

The volume of email sent by marketers in the fourth quarter of 2016 rose 14% compared with the fourth quarter of 2015, according to recent research from Experian. Read More

Quick Take

#SocialSkim: Facebook Clones Snapchat (Again), Google vs. Slack: 11 Stories This Week

By Christian Neri

This week: copycats and censorship. Facebook ports Snapchat Stories, almost literally, to Messenger; China's had enough of virtual pinboards; Google takes on Slack with a suite of businesses tools; YouTube's new social app; and much more! Read More

At-A-Glance

Get the Most Out of Your Marketing Automation Tools [Infographic]

By Laura Forer

Marketing automation can be a big investment, but many marketers find they aren't able to use the tools fully. Check out this infographic to see what you can do to get the most out of your marketing automation investment. Read More

event calendar

Mar 21	FREE Seminar—9 Mistakes to Avoid in Your Video Marketing Strategy
Mar 28	FREE Seminar—How to Create a High-Performance Marketing Plan
Mar 30	PRO Seminar—Building and Unleashing Your Personal Brand in the Digital Age
Apr 14	Virtual Conference—Video Marketing \| 3 online sessions *FREE!*
Oct 3-6	B2B Marketing Forum—Save $600 when you register by March 31!

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

Advertise with us: Call (866) 557-9625

Want to contribute an article to MarketingProfs? See our guidelines.

Copyright © 2000-2017 MarketingProfs, LLC All Rights Reserved
Terms under which this service is provided to you.
We protect your privacy. All logos and names are the copyrights of the respective owners.

MarketingProfs, LLC | 1985 Riviera Dr, Ste 103-17 | Mount Pleasant, SC 29464 | (866) 557-9625