MarketingProfs Today: 17 March 2018: MarketingProfs This Week

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: Five Reasons B2B Marketers Who Don't 'Do Video' Are Getting Left Behind
2.	Article: How to Write Exceptional Case Studies: Five Interview Tips [Sponsored]
3.	Podcast: Everything You Wanted to Know About Predictive Analytics: Christopher Penn
4.	PRO On-Demand Seminar: 9 Insanely Effective Email Tactics You Can Use Today
5.	Survey Says: Social Media Use in 2018: Platform, Age, and Visit Trends
6.	Infographic: The Right Way to Do SEO

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How-To

Five Reasons B2B Marketers Who Don't 'Do Video' Are Getting Left Behind

By Meryl Draper

Think videos are just for B2C? Think again. They can be a powerful tactic in the B2B sales journey as well. Here's how to use video effectively in your B2B marketing. Read More

How to Write Exceptional Case Studies: Five Interview Tips

By Michael Saba [Sponsored Content]

An effective case study starts with a great interview. These five tips will help you ask relevant questions and elicit answers that build persuasive case studies. Read More

Podcast

Everything You Wanted to Know About Predictive Analytics (But Were Afraid to Ask): Christopher Penn on Marketing Smarts

By Kerry O'Shea Gorgone

Chris Penn, co-founder of Brain+Trust Insights, discusses how predictive analytics can help you plan more effective marketing campaigns. Read More

FOR PRO Members

On-Demand Seminar: 9 Insanely Effective Email Tactics You Can Use Today

In this Teach Me How seminar, learn nine tactics that will get your prospects to open, read, and respond to your email! You'll see examples from various B2B verticals and leave armed with the secrets to creating insanely effective emails that generate the results (and revenue) you seek. Read More

Need marketing training? PRO gives you access to an unparalleled collection of online, on-demand industry resources including thought leadership seminars, tactical video tutorials, research, and much more. Try PRO free for 7 days and see for yourself.

Survey Says

Social Media Use in 2018: Platform, Age, and Visit Trends

By Ayaz Nanji

YouTube and Facebook are the social networks most used by US adults, according to recent research from the Pew Research Center. Read More

At-A-Glance

The Right Way to Do SEO [Flowchart]

By Laura Forer

Does SEO really have to be so complicated? Sometimes, maybe yes, but asking yourself some basic questions can often lead you on a path to SEO success. See where you land on this flowchart. Read More

event calendar

Mar 20	FREE Seminar—Get More in the Door: How to Increase Event Attendance
Mar 27	FREE Seminar—7 Secrets to Avoid a Boring Webinar
Apr 19	Teach Me How—Content Strategy for B2B Lead Generation
May 11	Virtual Conference—Email Marketing \| 3 online sessions—FREE!
Nov 13-16	B2B Marketing Forum—Register by March 30 to save up to $600!

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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