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| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Saturday, March 16, 2019 |
| How to Get Marketers to Think Like Salespeople... and Vice Versa | ||||
| Some days, Sales and Marketing can seem closely aligned. Other days, it seems Marketing is from Venus and Sales is from Mars. But sales and marketing teams need to better understand each other, pursue shared goals, and work together more effectively—for the greater good of the company. Here's how to make that happen. | ||||
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| How to Build an Exceptional Newsletter, According to People Who Did | ||||
| Most B2B newsletters seem confused as to why they exist. A study of 100 of them over three months found most of them difficult to read, visually confusing, and lacking utility. But the top 10 were different. Some people behind a few of those top newsletters answer the question, What's your secret? | ||||
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| Putting Heart Into Your Business: 'Heartificial Empathy' Author Minter Dial [Podcast] | ||||
| Heartificial Empathy author Minter Dial shares insights on increasing empathy in yourself, your company, and even in your technology. Listen in on a fascinating conversation. | ||||
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| Three Ways to Prepare for the Future of Marketing and Your Future as a Marketer | ||||
| Marketing has been around for as long as humans have had something to sell. But in recent years just about every marketing tactic and delivery channel imaginable has quickly and drastically evolved. It's hard for us marketers to be sure of anything these days. Let's see what we can do about that. | ||||
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| Planning Your Email Marketing Campaign: A Course | ||||
| Before you write the first word of your first message, you need to fully plan your email campaign. You'll begin by setting measurable goals, segmenting your list, and selecting your perfect audience. With careful planning, you’ll be sure you’re sending the right message to the right person at the right time. Ready to get started? | ||||
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| Five Surefire Ways to Boost Your B2B Marketing Content's Readership | ||||
| If you want your B2B marketing content to gain readers, the first thing you must do is think like a journalist so you can quickly grab your reader's attention with the key points you want them to take away. Read on for more, including four other surefire ways to engage your readership. | ||||
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| Three Creative Habits to Inspire You and Make You More Productive [Infographic] | ||||
| How many content marketers struggle to be prolific all year round? Nearly all? Many of us content creators misunderstand how to be prolific. This creative infographic can help you build the right habits to boost both creativity and productivity. | ||||
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| The Key to Effective Direct Mail Marketing [Study] | ||||
| Consumers find direct mail marketing valuable as long as the materials come from brands they are interested in and/or categories they are interested in. But the real question is... Does direct mail influence purchase decisions? Find out. | ||||
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| So glad you could join us today! —Vahe Habeshian, Director of Publications |
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