Today's dose of marketing know-how.
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Today's dose of marketing know-how | Saturday, March 15, 2025
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In This Issue
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ARTICLE
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How to Conduct Brand Positioning Research for a High-Impact Marketing Strategy
Strong brand positioning starts with research. Discover how to analyze customer perceptions, assess competitors, and refine your brand's market position.
Read more ➔
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RESEARCH
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The Messaging Themes That Work Best in B2B Prospecting Emails
Which messaging tones and themes in B2B prospecting emails are associated with higher lead rates? To find out, researchers analyzed more than 97.9 million B2B prospecting emails and surveyed 400 B2B buyers.
Check out the study findings ➔
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ARTICLE
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All Marketing Is Performance Marketing: A Full-Funnel Strategy
Performance marketing isn't just bottom-funnel. Discover how full-funnel performance marketing enhances every stage, from awareness to conversion, with data-driven insights and optimized touchpoints.
Read more ➔
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ARTIFICIAL INTELLIGENCE
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AI Update, March 14, 2025: AI News and Views From the Past Week
Catch up on select AI news and developments from the past week or so.
Stay in the know ➔
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ARTICLE
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10 Common Mistakes B2B Marketers Make When Measuring TAM
Many B2B marketers miscalculate TAM, leading to poor strategy and wasted resources. Avoid these 10 common mistakes for accurate market insights.
Read more ➔
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INFOGRAPHIC
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Truth or Myth? What Americans Believe About AI
Do Americans think artificial intelligence will take human jobs? That it could cause harm? That it's capable of creativity? To find out, researchers surveyed 800 people in the United States.
See the infographic ➔
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SPONSORED ARTICLE
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How to Expand Your Marketing Channels Beyond Email: A 'Crawl, Walk, Run' Approach
Email marketing alone is not enough. Learn how to expand your strategy to other channels using a specific, gradual approach.
Read more ➔
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RESEARCH
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Which AI-Driven Tactics Have Been Most Effective for Marketers?
Marketers say content creation and enhancement has been the AI-driven tactic that's been most effective for their organization, according to recent research.
Check out the study findings ➔
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FOR MARKETINGPROFS PRO MEMBERS
Step-by-Step Sales
Does your audience get lost on their journey to your cash register? Lead your audience by the hand—from tire-kicker to customer—with Customer Journey Maps for Marketers. CX expert Jeannie Walters shows you how to map your customer's journey in this exclusive Master Class. Free for PRO members.
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Upcoming Events
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MAR
19
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60-minute webinar | sponsored by Goldcast
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MAR
19
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Session 6 of Content Marketer's Crash Course
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MAR
27
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45-minute webinar | sponsored by Wrike
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APR
29
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Free virtual conference | 14 marketing veterans will coach you through their winning B2B strategies
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