MarketingProfs This Week: 14 March 2015 Issue: MarketingProfs This Week

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: Public Relations: Four 'Wow' Ways to Use It for Sales
2.	Podcast: The Art of Social Media: Viral Virtuoso Guy Kawasaki on Marketing Smarts
3.	#SocialSkim: Facebook Topic Data, Where to Post Various Video Types, Why People Unfollow
4.	PRO How-To Guide: Website Metrics: What to Measure and How to Improve
5.	Survey Says: The State of B2B Digital Marketing Analytics
6.	Infographic: Elements of a Successful Creative Pitch
7.	My View: Three Conversations That Sales Reps Need to Master

How's your data? Is it full of awesome or kind of awful? Get ready to raise your data nerd street cred on Tuesday, March 17, as we present The State of B2B Marketing Data 2015. Register today.

How-To

Public Relations: Four 'Wow' Ways to Use It for Sales

By Lisa Calhoun

A perceived lack of credibility is one of the silent killers of great sales opportunities, since big potential clients are famously risk-averse. If you don't have great coverage—and therefore credibility—those potential clients won't ink deals with you. Read More

Podcast

The Art of Social Media: Viral Virtuoso Guy Kawasaki on Marketing Smarts

By Kerry O'Shea Gorgone

Guy Kawasaki, chief evangelist at Canva and author of 13 books, shares tips on content marketing and social media, and discusses how to spot a winning startup. Read More

FOR PRO Members

How-To Guide: Website Metrics: What to Measure and How to Improve

In this 27-page guide, you'll receive actionable tips and advice on how to focus on the data that matters for getting the most from your website, including traffic, visitor engagement, and conversions; which metrics you'll need to track; and how to improve website performance. Read More

Don't let your marketing become a victim of the digital rat race. Join us on Tuesday, March 24 for How to Deliver Results by Leveraging Individualized Insights and learn how to break through silos and barriers to deliver the experience your customers demand. Register today.

Survey Says

The State of B2B Digital Marketing Analytics

By Ayaz Nanji

Some 86% of B2B marketers say marketing analytics is very important for the success of their digital marketing strategies, according to a recent report from Regalix. Read More

Quick Take

#SocialSkim: Facebook Topic Data, Where to Post Various Video Types, Why People Unfollow, More!

By Angela Natividad

See the top brand video spreading across socnets, learn more about Facebook Topic Data, and find out why people unfollow brands—and what kinds of engagement to expect for your social media content. Skim to keep in tune. Read More

My View

Three Conversations That Sales Reps Need to Master

By Tim Riesterer

Want to improve your company's sales performance? Then make sure your sales reps are having these conversations during each stage of the buying cycle. Read More

event calendar

Mar 17	FREE Seminar—The State of B2B Marketing Data 2015
Mar 19	PRO Seminar—10 Powerful Tips for Getting More From Your Analytics
Mar 24	FREE Seminar—How to Deliver Results by Leveraging Individualized Insights
Mar 26	PRO Seminar—Leverage Email for B2B: Tips for Each Stage of the Sales Funnel
Apr 9	MarketingProfs University—Marketing Technology: Tips, Tools, & Tactics
Apr 10	Virtual Conference—Video Marketing: 3 online sessions—FREE!
Oct 20-23	B2B Marketing Forum 2015—Save up to $700 through March 31 Register Now

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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