MarketingProfs This Week: 12 March 2016 Issue: MarketingProfs This Week

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: Five Customer Insight Mistakes You Must Avoid
2.	#SocialSkim: Pinterest Extends DIY Ads to SMBs, Plus 13 More Stories This Week
3.	Podcast: The Most Effective Lead Follow-Up Strategies: Adam Bluemner on Marketing Smarts
4.	PRO Seminar: MarketingProfs University's High-Performance Marketing
5.	Survey Says: Eye-Tracking Study: How People Use Google on Mobile
6.	My View: Five Reasons You Should Not Invest in SEO This Year
7.	Infographic: A Sensible Social Media Checklist for Businesses

MarketingProfs University is coming to a computer near you! Join us on March 30 & April 1 for our Content Rules virtual workshop based on Ann Handley's bestselling book. Seats are limited, so save yours today!

How-To

Five Customer Insight Mistakes You Must Avoid

By Denyse Drummond-Dunn

Customer insights are essential to growth and success, yet they remain the elusive holy grail of many a business—a seeming exercise in futility. But you can avoid others' mistakes and develop actionable customer insights. Read More

Podcast

The Most Effective Lead Follow-Up Strategies: Adam Bluemner on Marketing Smarts

By Kerry O'Shea Gorgone

Based on a study that analyzed 63,256 phone calls, here are practical ideas, tips, and tactics for following up with B2B website leads. Read More

FOR PRO Members

Seminar: MarketingProfs University's High-Performance Marketing

You'll learn about the principles of agile methodology and lean manufacturing, and why they matter not only to manufacturers but also to Marketing. We'll walk you through practical ways to apply these techniques in your daily work to transform the way your team operates. Read More

In this online, instructor-led workshop based on Ann Handley's bestseller, Content Rules, you'll have the opportunity to interact with your peers while exploring how to create better content. Register today to save your virtual seat!

Survey Says

Eye-Tracking Study: How People Use Google on Mobile

By Ayaz Nanji

How does the behavior of Google search users differ on mobile devices vs. desktop computers? Are people more likely to focus on certain elements of search engine results pages (SERPs) when using smaller screens? Read More

Quick Take

#SocialSkim: Pinterest Extends DIY Ads to SMBs, Plus 13 More Stories in This Week's Roundup

By Christian Neri

Social gets easier to tackle this week: Pinterest's DIY ad manager is open to SMBs, WordPress is releasing an Instant Articles plugin for Facebook (which also launched nifty tools), and Reddit wants to help brands address its community. And much more, of course. Read More

My View

Five Reasons You Should Not Invest in SEO This Year

By Matthew Riley

Stop wasting time and money on SEO. Instead, focus on increasing revenue from the traffic you already have. Read More

event calendar

Mar 15	FREE Seminar—Marketing Project Management 101
Mar 17	PRO Seminar—Amplify Your Marketing With Brand Metaphors
Mar 22	FREE Seminar—An Email Marketer's Guide to Open-Time Personalization
Mar 24	PRO Seminar—Email Design for Non-Designers
April 8	Virtual Conference—Video marketing \| 3 online sessions *FREE!*
April 14	MarketingProfs University—Marketing Measurement & Analytics

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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