📋 Table of Contents

Saturday, March 11, 2023

📋 Table of Contents

1. Are You There, ChatGPT? It's Me, Marketing.

2. B2B Influencer Marketing—The Good, the Bad, and the Ugly

3. How to Recognize When It's Time to Expand Into New Digital Marketing Channels

4. Seven Infographic Design Trends for 2023

5. Five of the Most Common Content Marketing Mistakes—And What to Do Instead

6. The Top Priorities of CMOs at Enterprise B2B Firms

7. 21 Steps to Better Email Campaigns MarketingProfs Master Class

Scroll down for more, including industry news, community goings-on, and other useful resources.

article

Are You There, ChatGPT? It's Me, Marketing.

Everyone has questions about whether, when, and how to use ChatGPT for marketing. Aside from the sense of wonder that tech is crafting sentences, what does it really bring to the table? One marketing department did some experimenting to find out. »

podcast

B2B Influencer Marketing—The Good, the Bad, and the Ugly

Influencer marketing doesn't have to mean celebrities flashing your products all over Instagram. It can mean basic word-of-mouth, trust, and building relationships with people who can reach your target audience. Mike Allton and George B. Thomas get into the ins and outs of influence in the B2B world. Read more and listen in. »

article

How to Recognize When It's Time to Expand Into New Digital Marketing Channels

Marketers and advertisers often invest exclusively in Google and Facebook advertising to find, engage, nurture, convert, and retain their customers. Should they branch out? This article weighs the pros and cons. »

infographic

Seven Infographic Design Trends for 2023

Marketers looking to be on trend with their infographics this year may want to experiment with bright colors, animation, vintage vibes, personalization, gradients, linework, and data visualization. Check out the infographic. »

article

Five of the Most Common Content Marketing Mistakes—And What to Do Instead

Don't make basic content marketing blunders. Check out this list of gaffes that happen more often than they should. »

research

The Top Priorities of CMOs at Enterprise B2B Firms

Chief marketing officers at enterprise B2B companies say their top strategic goals are to improve the customer experience, ensure their teams have the right skills, and generate leads/sales, according to recent research. Check out the study findings. »

21 Steps to Better Email Campaigns

MarketingProfs Master Class

Email performance not up to snuff? Join Jay Schwedelson for his Email Marketing Master Class. In 21 short-form videos, you'll get Jay's tactics and techniques to improve open rates, clickthrough rates, and responses. It took Jay more than 14 years and billions of emails to discover these methods, and now you can get them all in The Real Truth About Email Marketing Master Class. Available now to PRO members!

Start sending better emails

Afoot in the Neighborhood

MarketingProfs community goings-on

It's time to shake it like a MarketingProfs PRO! This spring, join us for Shakeup B2B: a full-day online conference, plus exclusive pre-conference activities such as one-on-one Ask an Expert sessions and speaker-led topical networking discussions. And these aren't just any presentations—these are bold, future-thinking, rule-breaking ideas. Because to succeed in 2023, you need to shake things up. Register now!

Do you have a PRO subscription? Do you want to cheer on and connect with other PRO marketers? Of course you do. It's time to join the brand-new MarketingProfs PRO Slack community! When you sign in on our site as a PRO member, look for the popup in the lower right of your screen and click the link. We're waiting to say hello!

Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.

You're probably familiar with the legendary Marketing Smarts Podcast. But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Monday on YouTube and LinkedIn!

How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!

Did You Miss Us?

Recent MarketingProfs content

The Top Priorities of CMOs at Enterprise B2B Firms »

Seven Infographic Design Trends for 2023 [Infographic] »

Are You There, ChatGPT? It's Me, Marketing. »

How Customer Journey-Mapping Guides Brand Growth »

How to Turn Your Social Media Marketing Into a Profit Center [Infographic] »

Developing a Content and Social Media Strategy to Foster Thought Leadership and Business Growth: Ashley Faus on Marketing Smarts [Podcast] »

News You Can Use

Updates from around the industry

CoHost Unveils B2B Analytics to Empower Brands With Podcast Insights and Lead Generation Solutions MarTech Series

FlashCloud Employs Machine-Learning to Scour Social Media for Prospects PYMNTS

Dentsu Expands Customer Transformation and Technology Capabilities Through Merkle's Acquisition of Shift7, a B2B Experience and Commerce Agency PR Newswire

B2B SaaS Platform Exolyt Brings in €450K to Analyze TikTok User Behaviour Through AI Tech Funding News

Consensus Raises $110M to Inject Automation Into SaaS Product Demos TechCrunch

Oktopost Introduces New Certification Programs to Help Social Media Practitioners Master B2B Social Media Marketing EIN News

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