MarketingProfs Today: 11 March 2017 Issue: MarketingProfs This Week

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: Eight Key Elements Your Annual Marketing Plan Must Have to Succeed in 2017
2.	Podcast: Increasing Awareness (and Research Money) to Decrease Cancer: With Ben Kaplan
3.	PRO Take 10: How to Successfully Describe Your Services
4.	Survey Says: The Top Digital Channels for Generating B2B Leads
5.	#SocialSkim: Facebook's Scripted TV-Like Series, and Algo Change Devaluing 'Likes': 11 Stories
6.	Infographic: Demographics of the Top 7 Social Networks

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How-To

Eight Key Elements Your Annual Marketing Plan Must Have to Succeed in 2017

By Lauren Davenport

The annual marketing plan you created last quarter already feels out of date. How on earth are you supposed to plan for an entire year when marketing technology and platforms are changing at the speed of light? Read More

Podcast

Increasing Awareness (and Research Money) to Decrease Cancer: Ben Kaplan on Marketing Smarts

By Kerry O'Shea Gorgone

Ben Kaplan, senior director of mobile strategy and product at the American Cancer Society, discusses the mobile strategy that increased mobile app revenue 80% in 2016 for the organization. Read More

FOR PRO Members

Take 10: How to Successfully Describe Your Services

Breaking through the noise to present and describe your business to prospects is getting tougher by the day, but nailing your services description is vital to success. In just 10 minutes, you'll learn how to craft a top-notch services description that can help you win more business. Read More

What are you waiting for? By starting a free PRO membership trial, you've got nothing to lose! Go ahead, make the best decision of your career and give PRO a try today.

Survey Says

The Top Digital Channels for Generating B2B Leads

By Ayaz Nanji

B2B marketers say email, organic search, whitepapers, webinars, and LinkedIn are the most effective digital channels/tactics for generating leads, according to recent research from DemandWave. Read More

Quick Take

#SocialSkim: Facebook's Scripted TV-Like Series and Like Algorithm Change: 11 Stories This Week

By Christian Neri

Facebook ponders original TV-like series and devalues Likes; a Pinterest Web extension that lets users search the platform from any website; why NBCUniversal invested $.5 billion in Snapchat; how to use video on LinkedIn; and much more... Read More

At-A-Glance

Demographics of the Top 7 Social Networks [Infographic]

By Laura Forer

How well do you know your social media audiences? See who spends time on seven of the most popular social networks. Read More

event calendar

Mar 16	PRO Seminar—Boost Your Revenue With a Customer Advisory Board
Mar 21	FREE Seminar—9 Mistakes to Avoid in Your Video Marketing Strategy
Mar 28	FREE Seminar—How to Create a High-Performance Marketing Plan
Mar 30	PRO Seminar—Building and Unleashing Your Personal Brand in the Digital Age
Apr 14	Virtual Conference—Video Marketing \| 3 online sessions *FREE!*
Oct 3-6	B2B Marketing Forum—Save $600 when you register by March 31!

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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