MarketingProfs Today: 10 March 2018: MarketingProfs This Week

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: How to Write Funny: Four Lessons in Marketing Humor From the Greatest Email Ever
2.	Article: Devise Better Customer Journeys With Customer Data as Your GPS [Sponsored]
3.	Podcast: 5 Keys to High-Performing Marketing Organizations: Salesforce's Mathew Sweezey
4.	PRO New Live Seminar: 9 Insanely Effective Email Tactics You Can Use Today
5.	Survey Says: Why Content Is Getting Fewer Shares on Social Networks
6.	Infographic: The Small Business Guide to Google Analytics

Time is running out to get the Rebel price on MarketingProfs B2B Marketing Forum 2018. Register by midnight ET March 16 to save up to $600.

How-To

How to Write Funny: Four Lessons in Marketing Humor From the Greatest Email Ever

By Ann Handley

Done right, humor sells. But you probably don't sell a product or service that's inherently funny. So how can you create funny content that's just right for your business? Read More

Devise Better Customer Journeys With Customer Data as Your GPS

By IBM Watson Marketing [Sponsored Content]

Understanding your buyers' journeys is key to providing them with the right information to move them along the buying path. See how the right tools—and AI—can make your job as a marketer efficient and effective. Read More

Podcast

Five Keys to High-Performing Marketing Organizations: Salesforce's Mathew Sweezey on Marketing Smarts

By Kerry O'Shea Gorgone

Research into 7,500+ businesses around the world identified what separates high-performing marketing organizations from the rest. Here are some of the valuable insights. Read More

FOR PRO Members

New Live Seminar: 9 Insanely Effective Email Tactics You Can Use Today

Reserve your spot for this upcoming Teach Me How seminar where you'll discover nine tactics that will get your prospects to open, read, and respond to your email without even thinking about it! Read More

Get your All-Access (VIP) pass to B2B Marketing Forum 2018 to attend a full-day preconference workshop.

Survey Says

Why Content Is Getting Fewer Shares on Social Networks

By Ayaz Nanji

The median number of shares that content pieces receive via social media has fallen over the past two years. Check out the stats and the many reasons for that decline according to recent research from BuzzSumo. Read More

At-A-Glance

The Small Business Guide to Google Analytics [Infographic]

By Laura Forer

Google Analytics: it's everywhere, yet it's still a mystery to many marketers. Put your Google Analytics jitters to rest today with this guide to getting started and using some of GA's most helpful features. Read More

event calendar

Mar 15	Teach Me How—9 Insanely Effective Email Tactics You Can Use Today
Mar 20	FREE Seminar—Get More in the Door: How to Increase Event Attendance
Mar 27	FREE Seminar—7 Secrets to Avoid a Boring Webinar
May 11	Virtual Conference—Email Marketing
Nov 13-16	B2B Marketing Forum—Register by March 16 to save up to $600!

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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